YA Group

Performance Marketing

• Develop and execute end-to-end inbound and outbound campaign strategy
• Deploy campaigns across multiple channels including email, paid media, SEO, webinars, events, and social media
• Build and optimize automated lifecycle workflows that move prospects through the buyer’s journey
• Collaborate with Business Development to ensure lead quality and establish SOPs that accelerate pipeline
• Define success metrics, track campaign performance, and provide reporting using marketing automation and analytics tools
• Partner with subject-matter experts and creative and digital teams to produce assets that support demand generation initiatives
• Monitor industry trends, competitor activity, and market dynamics to inform strategy
• Maintain data quality and consistency across marketing systems and workflows
• Perform additional duties as assigned

Demand Generation Marketing Manager