Demand Generation Marketing Manager

YA Group

Demand Generation Marketing Manager executing multi-channel marketing programs for pipeline growth and revenue at YA Group, an international professional services organization.

Posted 8/1/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing multi-channel demand generation strategies, utilizing marketing automation tools and data analytics to optimize campaign performance and drive lead quality. Strong background in project management and collaboration with cross-functional teams to support growth marketing initiatives.

Highest-signal resume keywords

Demand Generation StrategyMarketing Automation (Marketo, HubSpot, Pardot)Data Analytics ToolsMulti-Channel Campaign ManagementAccount-Based Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Strategy DevelopmentLifecycle Workflow OptimizationSuccess Metrics DefinitionSEO Best PracticesCopywriting

Soft Skills

Strong CommunicationProject ManagementOrganizational Skills

Tools & Technologies

CRM Platforms (Salesforce)Email MarketingPaid MediaWebinarsSocial Media

Industry Keywords

B2B MarketingLead QualityData QualityMarket DynamicsCompetitor Activity

About the role

Key responsibilities & impact

Develop and execute end-to-end inbound and outbound campaign strategy
Deploy campaigns across multiple channels including email, paid media, SEO, webinars, events, and social media
Build and optimize automated lifecycle workflows that move prospects through the buyer’s journey
Collaborate with Business Development to ensure lead quality and establish SOPs that accelerate pipeline
Define success metrics, track campaign performance, and provide reporting using marketing automation and analytics tools
Partner with subject-matter experts and creative and digital teams to produce assets that support demand generation initiatives
Monitor industry trends, competitor activity, and market dynamics to inform strategy
Maintain data quality and consistency across marketing systems and workflows
Perform additional duties as assigned

Requirements

What you’ll need

Bachelor’s degree in marketing, business, communications, or a similar field, with a master’s degree considered a plus
5–7 years of experience in a dedicated demand generation or growth marketing role, preferably in a B2B environment
Strong experience with marketing automation (e.g., Marketo, HubSpot, Pardot) and CRM platforms (e.g., Salesforce)
Advanced proficiency in data analytics tools to evaluate campaign ROI
Understanding of paid acquisition channels and SEO best practices
Proven success managing multi-channel demand generation campaigns
Strong communication, project management and organizational skills including copywriting skills
Preferred experience launching and scaling Account-Based Marketing programs

Benefits

Comp & perks

Employee-focused culture
Strong commitment to work-life balance
Remote work
Flexible vacation & Paid holidays
Paid family care/sick leave
Parental leave
Medical, Dental, Vision + more
401k w/match
Career growth
Competitive salaries