Staff Product Designer
Payrails
Job Level
Mid-LevelSenior
About the role
- Design and optimize static visual assets and promotional creatives for mobile app stores and marketing.
- Analyze industry trends, competitor benchmarks, and store creative strategies.
- Design high-quality app store screenshots, icons, and feature graphics tailored for mobile games and apps.
- Create variations at scale to support A/B testing and ongoing optimization.
- Ensure visuals comply with Google Play/App Store/Ad Networks guidelines and best practices.
- Automate the localization and production process for screenshots in multiple languages.
- Manage the upload and versioning of creatives across stores.
- Produce static marketing materials for user acquisition campaigns, social media, and promotional needs.
- Stay up to date with industry trends, competitor benchmarks, and store creative strategies.
Requirements
- 3+ years of experience as a Marketing Designer or in similar roles within the mobile gaming or visual content applications industry (portfolio required).
- Proven experience in creating content for app stores (icons, screenshots, and feature graphics).
- Strong knowledge of App Store & Google Play creative guidelines and limitations.
- Ability to analyze and define market trends and convert the insights into actionable items.
- Hands-on experience with localization workflows and bulk asset production.
- Proficiency in design tools (Figma, Photoshop, Illustrator, or equivalents).
- Experience with automation tools for creative production (a plus).
- Strong attention to detail and ability to deliver high-volume creatives under tight deadlines.
- Passion for mobile games and visual marketing.
- Russian - С1/higher, English - B1+.
- Portfolio required.
