Xero

Lifecycle Writer, Strategist – Fixed-term

Xero

contract

Posted on:

Location Type: Remote

Location: Remote • California • 🇺🇸 United States

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Salary

💰 $90,000 - $110,000 per year

Job Level

SeniorLead

About the role

  • Become a core part of Xero's high-velocity lifecycle marketing engine
  • craft compelling content that shepherds customers through every stage of their journey, from onboarding to expansion
  • identify opportunities to optimize performance and increase customer lifetime value
  • leverage technology to accelerate execution while owning the creative and strategic vision
  • be at the center of 20+ monthly experiments designed to boost conversion and reduce churn

Requirements

  • 10+ years in high-volume content creation at a tech company, ideally B2B SaaS or fintech
  • Proven track record writing lifecycle marketing content (email, SMS, in-product messaging)
  • Strategic mindset with experience using performance data to inform content decisions
  • Exceptional writing skills across multiple formats and audiences, with mastery of plain English principles
  • Collaboration skills to work effectively across multiple teams and stakeholders
Benefits
  • very generous paid leave to use however you’d like (plus statutory holidays!)
  • dedicated paid leave to care for your physical and mental wellbeing
  • Employee Assistance Program to access mental health care for you and your family
  • employee resource groups
  • wellbeing programming and allowances
  • medical, dental, vision, and disability insurance
  • fertility and family forming financial support
  • 401k contribution matching
  • 26 weeks of paid parental leave for primary caregivers
  • Employee Share Plan
  • beautiful offices with snacks and break areas
  • flexible working
  • career development

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content creationlifecycle marketingemail marketingSMS marketingin-product messagingperformance optimizationdata analysisstrategic content developmentcopywritingplain English principles
Soft skills
strategic mindsetexceptional writing skillscollaboration skillscommunication skillsstakeholder management
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