XBOW

Regional Marketing Manager

XBOW

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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Tech Stack

Cyber Security

About the role

  • Own and execute XBOW’s regional marketing strategy across EMEA, with primary focus on UKI, Nordics, Benelux, and France
  • Build and scale integrated regional programs, including field events, executive briefings, webinars, campaigns, and community initiatives
  • Partner closely with Sales to support pipeline generation, account-based initiatives, and strategic regional opportunities
  • Localize global messaging, positioning, and campaigns to ensure strong cultural, language, and market relevance across EMEA
  • Collaborate with Product Marketing to translate XBOW’s technical capabilities into compelling regional narratives, vertical use cases, and proof points
  • Work with Partners and Alliances to design and execute joint marketing programs in-region
  • Own regional event strategy, including industry conferences, owned events, executive roundtables, and partner-led activations
  • Coordinate with Content and Communications teams to support regional content needs, PR moments, and thought leadership opportunities
  • Manage regional marketing budgets, timelines, agencies, and vendor relationships
  • Define and track success metrics for EMEA marketing, including pipeline impact, engagement, and regional brand awareness
  • Act as the voice of EMEA internally, sharing market insights, customer feedback, and competitive intelligence

Requirements

  • Strong experience in regional, field, or demand generation marketing, ideally in B2B SaaS or cybersecurity
  • Proven track record building and scaling marketing programs across multiple European markets
  • Experience partnering closely with Sales and GTM teams to drive measurable pipeline and revenue outcomes
  • Excellent project management and execution skills—you can own programs end-to-end and operate with high autonomy
  • Strong written and verbal communication skills, with the ability to adapt messaging for different countries and buying audiences
  • Comfort operating in a fast-growing, high-ambiguity startup environment
  • Highly collaborative mindset with the ability to influence across functions
  • Bonus if you have experience marketing technical or developer-focused products (security, infrastructure, AI platforms)
  • Familiarity with EMEA security markets and buying motions, particularly in UKI, DACH, Benelux, Nordics, or France
  • Experience running partner, channel, or ecosystem marketing programs
  • Experience localizing campaigns across multiple languages and cultures
  • Background in early-stage or category-creation go-to-market environments
Benefits
  • Competitive salary, clear performance-based incentives, and equity package, making you an integral part of XBOW’s growth story.
  • Significant opportunities to progress within the sales organization and shape your career trajectory as we scale.
  • You’ll directly impact XBOW’s mission to revolutionize cybersecurity and protect organizations worldwide.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
regional marketingdemand generation marketingB2B SaaS marketingcybersecurity marketingproject managementpipeline generationaccount-based marketinglocalizationcampaign managementpartner marketing
Soft Skills
communication skillscollaborationinfluenceautonomyadaptabilityproject executioncultural awarenesscustomer feedbackcompetitive intelligencemindset