Marketing Operations Lead
XBOW
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $110,000 - $150,000 per year
Job Level
Tech Stack
About the role
- Manage the systems that attract, identify, and convert valuable accounts
- Own the administration of Customer.io and secondary MAPs
- Lead the implementation and management of ABM platforms
- Manage web-to-meeting tooling and website agents
- Oversee the administration of SEO tooling
- Partner with web teams for consistent tracking and SEO metadata
- Maintain Lead and Account Scoring models
- Manage complex Lead Routing in Salesforce
Requirements
- 5+ years in a technical marketing or revenue operations role
- Deep knowledge of Salesforce (SFDC)
- Extensive experience with Customer.io or other major Marketing Automation Platforms
- Proven experience configuring and pulling insights from GA4
- Hands-on experience with ABM platforms (6sense, Demandbase, or RollWorks)
- Familiarity with SEO tooling (Semrush, Ahrefs, or Moz)
- Experience with MadKudu, ZoomInfo, Gong.io, or SampLead
- Experience with RevenueHero or Qualified
- Experience with Slack, Notion, Miro, Figma
Benefits
- Competitive salary
- Clear performance-based incentives
- Equity package
- Career Growth opportunities
- Meaningful work impacting cybersecurity
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SalesforceCustomer.ioGA4ABM platformsSEO toolingMadKuduZoomInfoGong.ioRevenueHeroQualified
Soft Skills
leadershipmanagementcollaboration