X-Series USA

Chief Marketing Officer

• Develop and execute annual marketing strategies aligned with company growth objectives and revenue targets.
• Lead product marketing initiatives including machine launch campaigns, product positioning, and technical messaging development.
• Oversee brand identity and ensure consistency across all marketing channels including digital platforms, printed materials, advertising, and events.
• Plan and manage trade show and event marketing strategies including booth messaging, promotional materials, demonstration planning, and lead capture workflows.
• Direct digital marketing initiatives including website strategy, SEO optimization, social media programs, email marketing campaigns, and paid advertising efforts.
• Coordinate with Sales leadership to develop campaigns that generate qualified leads and support pipeline growth.
• Collaborate with Engineering, Service, and Applications teams to ensure marketing content maintains technical accuracy and reflects real-world fabrication workflows.
• Oversee development of customer case studies, technical content, videos, white papers, and ROI-focused marketing tools.
• Develop marketing programs that support XOVR Parts & Service growth including service contract marketing, installed-base engagement, and parts promotion campaigns.
• Support dealer network expansion through co-branded marketing tools, territory marketing support, and training content development.
• Establish marketing performance metrics and reporting dashboards to track ROI, campaign effectiveness, and brand awareness growth.
• Manage marketing budgets, vendor relationships, and external agency coordination.
• Build, mentor, and manage marketing team members as company growth requires.
• Drive accountability across marketing initiatives by maintaining timelines, coordinating cross-functional collaboration, and ensuring projects are completed within scope and schedule.
• Compile, organize, and maintain all company marketing assets in a centralized, accessible location to ensure brand consistency, version control, and cross-departmental usability.
• Other duties as assigned.

Marketing Director