Be Wyld’s Regional Marketing Leader and POC – supporting Sales in executing region / state-specific plans via impactful Marketing tactics (Key focus in Texas, Minnesota, Georgia, Tennessee)
Build and maintain strong relationships and communication with NWNG Sales Director, Sales Manager and Sales Market Development Managers to drive success on Brand presence, Merchandising, Activations, and National / Regional Programming
Work closely with key Wholesaler partners to ensure Wyld is top of mind and best represented - this includes in-market ride-alongs, sampling, education and delivering Marketing materials
Increased emphasis on execution of 360 programming (merchandising, advertising, OOH, sampling, events, digital) with key accounts – planning, executing and reporting / learning
Manage account / state / region-specific Merchandising projects from ideation to execution - including management of vendors, budget and PO process
Support Go-To-Market strategy by leading training of new tools to the NWNG Sales organization - including creation of new Brand / Trade training videos and presenting new product launch playbooks
Identify and lead larger in-store / out-of-store activations like community events, partnerships and digital / print advertising to drive Brand awareness
Manage region's Marketing spend - aligning with each state's goals and finding new opportunities, flexing resource and budget to increase Brand awareness and Sales revenue
Actively participate in local events, partnerships, promotional opportunities and select Trade Shows to drive Brand awareness and provide product samples (unmedicated, where appropriate)
Gather Region / State-level marketing intel, including new Brands / products, pricing, displays, marketing materials and overall industry shifts
Execute a quarterly Marketing SWOT analysis to help identifies in-market opportunities – resulting in innovative ways to elevate Wyld Brands’ in-store presence
Project manage an active portfolio of projects in collaboration with Sales and Marketing using Smartsheet, a project management application that allows key stakeholders to track projects in real time
Work independently in office / State facility and in the field, while contributing to CRM data to ensure visibility of all account-facing activity in Salesforce
Effectively communicate information and respond to questions/suggestions from various levels within the company, primarily through Slack, phone, and e-mail
Maintain equipment and ability to transport self and Marketing tools throughout the assigned home territory and through Wyld-provided transportation outside of home territory
Travel throughout responsible Region to focus and support on the above-mentioned responsibilities - roughly 30-50% travel (4-6 weeks per quarter)

Requirements

3-5 years Field or Trade Marketing experience strongly preferred with an understanding of Merchandising, Project Management and Event planning / coordination; or equivalent combination of education and CPG Sales experience.
Must have experience working in a fast-paced work environment.
Must have strong attention to detail and exceptional customer service skills.
Must be organized and have strong communication skills.
State regulations require all applicants must be 21 years of age or older

Benefits

competitive salary of $90,000 - $110,000/yr + bonus potential
11 paid holidays
120 hours of PTO
401K
fully paid health, dental and vision insurance

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Field MarketingTrade MarketingMerchandisingProject ManagementEvent PlanningMarketing StrategySWOT AnalysisBudget ManagementBrand ActivationSales Reporting

Soft Skills

Attention to DetailCustomer ServiceOrganizational SkillsCommunication SkillsRelationship BuildingIndependent WorkCollaborationProblem SolvingAdaptabilityTime Management