Wyld CBD

Marketing

• Be Wyld’s Regional Marketing Leader and POC – supporting Sales in executing region / state-specific plans via impactful Marketing tactics (Key focus in Texas, Minnesota, Georgia, Tennessee)
• Build and maintain strong relationships and communication with NWNG Sales Director, Sales Manager and Sales Market Development Managers to drive success on Brand presence, Merchandising, Activations, and National / Regional Programming
• Work closely with key Wholesaler partners to ensure Wyld is top of mind and best represented - this includes in-market ride-alongs, sampling, education and delivering Marketing materials
• Increased emphasis on execution of 360 programming (merchandising, advertising, OOH, sampling, events, digital) with key accounts – planning, executing and reporting / learning
• Manage account / state / region-specific Merchandising projects from ideation to execution - including management of vendors, budget and PO process
• Support Go-To-Market strategy by leading training of new tools to the NWNG Sales organization - including creation of new Brand / Trade training videos and presenting new product launch playbooks
• Identify and lead larger in-store / out-of-store activations like community events, partnerships and digital / print advertising to drive Brand awareness
• Manage region's Marketing spend - aligning with each state's goals and finding new opportunities, flexing resource and budget to increase Brand awareness and Sales revenue
• Actively participate in local events, partnerships, promotional opportunities and select Trade Shows to drive Brand awareness and provide product samples (unmedicated, where appropriate)
• Gather Region / State-level marketing intel, including new Brands / products, pricing, displays, marketing materials and overall industry shifts
• Execute a quarterly Marketing SWOT analysis to help identifies in-market opportunities – resulting in innovative ways to elevate Wyld Brands’ in-store presence
• Project manage an active portfolio of projects in collaboration with Sales and Marketing using Smartsheet, a project management application that allows key stakeholders to track projects in real time
• Work independently in office / State facility and in the field, while contributing to CRM data to ensure visibility of all account-facing activity in Salesforce
• Effectively communicate information and respond to questions/suggestions from various levels within the company, primarily through Slack, phone, and e-mail
• Maintain equipment and ability to transport self and Marketing tools throughout the assigned home territory and through Wyld-provided transportation outside of home territory
• Travel throughout responsible Region to focus and support on the above-mentioned responsibilities - roughly 30-50% travel (4-6 weeks per quarter)

Regional Marketing Manager