Instructor/Training Developer – Intermediate
By Light Professional IT Services
ITSM
Marketing Strategist
WVU Online
full-time
Posted on:
Location Type: Hybrid
Location: Morgantown • Virginia, West Virginia • 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
About the role
- Collaborate with the Director of Marketing and Communications, Assistant Director of Marketing Technologies and the Coordinator of Enrollment Management to develop and implement strategic communications and marketing plans that promote the College and its programs, supporting student recruitment and retention goals aligned with university metrics and priorities.
- Create content for student recruiting materials based on the College’s brand identity in partnership with director, enrollment office and office of academics and student performance.
- Track analytics to prove effectiveness of strategic marketing plans and achievement of outline goals.
- Build the College's visibility and reputation through innovative usage of social media channels; act as one of the managers of the social media platforms and create posts to generate public interest and promote the College.
- Work with directors, designer and graduate assistant to create and execute social media calendar, including daily posts and data-driven social media campaigns; Monitor current trends in marketing and social media to evolve social media presence; Engage with audiences on all social platforms.
- Coordinate posts with WVU Strategic Communications and Marketing/Social Media and College units collaborating on content.
- Coordinate with assistant director/web developer to review website content and provide updates of recruitment, research and development content or timely removal of outdated information.
- Work with director and assistant director to populate monthly Wired e-news content and e-news for departments.
- Research, write and edit high quality press releases and content that promotes the Statler College’s degree programs and the achievements of faculty, staff, students and alumni for webpages, email communications, social media accounts and WVUToday.
- Maintain frequent and regular contact with administrators, faculty, researchers, staff, students and alumni from the Statler College to identify newsworthy content for internal/external communications.
- Reformat content from press releases to the College's magazine EngineeringWV, department e-newsletters, recruiting materials and other communication/marketing deliverables.
- Provide support to WVU Strategic Communications and Marketing teams in the production of releases and announcements; Work closely with WVU Strategic Communications and Marketing-News to ensure timely placement of Statler College press releases.
- Oversee student writer’s content and edit for accuracy and professionalism before publishing over various media platforms.
- Interact with local, regional and national media (television, radio, print and online) when needed; Develop relationships with reporters to aid in optimal cooperation and coverage.
- Provide support for media related to events, research, student competitions, student and faculty awards; Assist with communications before/during/after upcoming events.
- Manage multiple projects with time sensitive deadlines and work as integral member with the Statler College Marketing and Communications team and WVU Strategic Communications and Marketing departments to ensure policies and protocols are followed and remain in the University brand.
- Assist the director and assistant director with special projects and other tasks as needed.
Requirements
- Bachelor's degree is required in journalism, communications, marketing, public relations, English or a related field.
- A minimum of two (2) years of experience in the following: Working in journalism, communications, or public relations within a higher education institution, science organization, news media, government agency, business, or other knowledge-based organization.
- Interviewing, researching, writing, editing, and proofreading.
- Conducting social media on behalf of an organization.
- Creating content based on organizational brand guidelines.
- Any equivalent combination of related education and/or experience will be considered.
- All qualifications must be met by the time of employment.
- Demonstrated excellent interviewing, writing, editing and speaking skills, including the ability to distill and clarify ideas under a deadline.
- Associated Press and Chicago Style writing ability.
- Exceptional oral/written communication (grammar, composition, spelling) and presentation skills.
- Demonstrated experience working with photography and/or videography and/or social media.
- Demonstrated general knowledge of electronic, print, interpersonal and marketing communications.
- Ability to operate the necessary computer software, web-based and other high-tech equipment to perform various communication duties; broad knowledge of web and various publishing/design programs.
- Familiarity with process for ADA compliance in communications and marketing.
- Valid U.S. driver’s license Required.
- Application Materials: Resume; Cover letter; Examples of marketing and communications work, including writing samples and social media content.
Benefits
- 37.5-hour work week
- 13 paid holidays ( staff holiday calendar )
- 24 annual leave (vacation) days per year or more based on years of service ( employee leave )
- 18 sick days per year (for when you’re ill, for when you need time to care for sick family, for your own, or your family’s, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
- WVU offers a range of health insurance and other benefits
- 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks
- Wellness programs
- Generous benefits (general statement)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content creationwritingeditingproofreadingsocial media managementanalytics trackingpress release writingproject managementphotographyvideography
Soft skills
interpersonal communicationpresentation skillstime managementcollaborationcreativityattention to detailadaptabilityproblem-solvingrelationship buildingstrategic thinking
Certifications
Bachelor's degree in journalismBachelor's degree in communicationsBachelor's degree in marketingBachelor's degree in public relationsBachelor's degree in English
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