Digital Marketing Strategist – Strategic Communications and Marketing
WVU Online
full-time
Posted on:
Location Type: Hybrid
Location: Morgantown • Virginia • West Virginia • United States
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About the role
- Manage segmentation, mass texting, and enrollment marketing performance
- Develop marketing plans for various enrollment marketing needs
- Produce high-quality, high-level marketing plans using audience insights, unit data, and industry trends
- Lead the implementation of text messaging to various recruitment audiences
- Build and manage print mailings
- Measure campaign performance and provide weekly performance reports
- Analyze enrollment and industry data to build marketing plans
- Train and support staff in the effective use of texting
- Collaborate with marketing and enrollment teams to strengthen recruitment initiatives
- Represent the SCM team in meetings and presentations
Requirements
- Bachelor’s Degree in marketing or related field required; Master’s Degree preferred
- At least 3 years of related experience required
- Any equivalent combination of related education and/or experience will be considered
- Knowledge of popular marketing platforms
- Demonstrated excellence in marketing trends
- Ability to analyze media trends and create strategic media plans
- Experience in dealing with sensitive and confidential issues
- Strong customer relationship management skills
- Ability to lead groups and projects
- Experience in developing multichannel communications and marketing plans
- Experience with Salesforce preferred
- Strong analytical skills and attention to detail
Benefits
- 37.5-hour work week
- 13 paid holidays
- 24 annual leave days per year
- 18 sick days per year
- Health insurance and other benefits
- 401(a) retirement savings with 6% employee contribution match
- Wellness programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing planscampaign performance measurementaudience insights analysisenrollment marketingmultichannel communicationsstrategic media plansdata analysistext messaging implementationprint mailings managementcustomer relationship management
Soft Skills
leadershipcollaborationtraining and supportanalytical skillsattention to detailcommunicationproject managementproblem-solvingcustomer servicepresentation skills