Digital Marketing Strategist – Strategic Communications and Marketing
WVU Online
full-time
Posted on:
Location Type: Hybrid
Location: Morgantown • Virginia, West Virginia • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Manage segmentation, mass texting, and enrollment marketing performance
- Develop marketing plans for various enrollment marketing needs
- Produce high-quality, high-level marketing plans using audience insights, unit data, and industry trends
- Lead the implementation of text messaging to various recruitment audiences
- Build and manage print mailings
- Measure campaign performance and provide weekly performance reports
- Analyze enrollment and industry data to build marketing plans
- Train and support staff in the effective use of texting
- Collaborate with marketing and enrollment teams to strengthen recruitment initiatives
- Represent the SCM team in meetings and presentations
Requirements
- Bachelor’s Degree in marketing or related field required; Master’s Degree preferred
- At least 3 years of related experience required
- Any equivalent combination of related education and/or experience will be considered
- Knowledge of popular marketing platforms
- Demonstrated excellence in marketing trends
- Ability to analyze media trends and create strategic media plans
- Experience in dealing with sensitive and confidential issues
- Strong customer relationship management skills
- Ability to lead groups and projects
- Experience in developing multichannel communications and marketing plans
- Experience with Salesforce preferred
- Strong analytical skills and attention to detail
Benefits
- 37.5-hour work week
- 13 paid holidays
- 24 annual leave days per year
- 18 sick days per year
- Health insurance and other benefits
- 401(a) retirement savings with 6% employee contribution match
- Wellness programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing planscampaign performance measurementaudience insights analysisenrollment marketingmultichannel communicationsstrategic media plansdata analysistext messaging implementationprint mailings managementcustomer relationship management
Soft skills
leadershipcollaborationtraining and supportanalytical skillsattention to detailcommunicationproject managementproblem-solvingcustomer servicepresentation skills