Wurl

Manager

• Own the activation and execution of CTV programmatic demand across our ad server, proprietary tech platforms, and integrated SSP/DSP platforms.
• Create, configure, launch, and manage Open Market, Private Marketplace (PMP), Programmatic Guaranteed (PG), and Managed Service transactions.
• Support inventory approvals, curation, and targeting implementation aligned with active buyer campaigns and revenue objectives.
• Monitor campaign pacing, delivery, performance, and inventory utilization to ensure successful execution.
• Conduct quality assurance and troubleshooting across campaign lifecycles.
• Execute pricing, floor, and yield adjustments to maximize both delivery and monetization performance.
• Partner with internal stakeholders to ensure smooth activation and operational excellence across programmatic workflows.
• Serve as a subject matter expert on CTV programmatic activation and inventory monetization.
• Apply a strong understanding of OpenRTB, bidstream mechanics, auction dynamics, and programmatic workflows.
• Manage and troubleshoot deal delivery, targeting, reporting, and platform configuration issues.
• Leverage knowledge of ads.txt, app-ads.txt, supply path optimization (SPO), and inventory access controls to improve marketplace performance.
• Understand SSP and DSP platform functionality and how platform settings impact campaign activation, buyer access, and revenue outcomes.
• Analyze performance trends and identify opportunities to improve fill rates, win rates, CPMs, and overall platform efficiency.
• Assist in testing new platform features, integrations, and marketplace initiatives.
• Serve as a technical resource supporting Sales, Account Management, and Demand teams.
• Collaborate with SSPs, DSPs, agencies, and demand partners to troubleshoot issues and drive revenue.
• Support partner onboarding, integration efforts, and marketplace expansion initiatives.
• Help translate customer and partner requirements into actionable feedback for Product and Engineering teams.
• Provide operational insights and recommendations that improve partner performance and overall monetization outcomes.

Programmatic Platforms Manager