Programmatic Platforms Manager

Wurl

Programmatic Platforms Manager optimizing demand activation and platform performance in CTV for a streaming technology company. Managing programmatic operations while driving revenue generation and engagement.

Posted 6/5/2026full-timeRemote • California, New York, Washington • 🇺🇸 United StatesJuniorMid-Level💰 $103,000 - $179,000 per yearWebsite

Tech Stack

Tools & technologies

PMP

About the role

Key responsibilities & impact

Own the activation and execution of CTV programmatic demand across our ad server, proprietary tech platforms, and integrated SSP/DSP platforms.
Create, configure, launch, and manage Open Market, Private Marketplace (PMP), Programmatic Guaranteed (PG), and Managed Service transactions.
Support inventory approvals, curation, and targeting implementation aligned with active buyer campaigns and revenue objectives.
Monitor campaign pacing, delivery, performance, and inventory utilization to ensure successful execution.
Conduct quality assurance and troubleshooting across campaign lifecycles.
Execute pricing, floor, and yield adjustments to maximize both delivery and monetization performance.
Partner with internal stakeholders to ensure smooth activation and operational excellence across programmatic workflows.
Serve as a subject matter expert on CTV programmatic activation and inventory monetization.
Apply a strong understanding of OpenRTB, bidstream mechanics, auction dynamics, and programmatic workflows.
Manage and troubleshoot deal delivery, targeting, reporting, and platform configuration issues.
Leverage knowledge of ads.txt, app-ads.txt, supply path optimization (SPO), and inventory access controls to improve marketplace performance.
Understand SSP and DSP platform functionality and how platform settings impact campaign activation, buyer access, and revenue outcomes.
Analyze performance trends and identify opportunities to improve fill rates, win rates, CPMs, and overall platform efficiency.
Assist in testing new platform features, integrations, and marketplace initiatives.
Serve as a technical resource supporting Sales, Account Management, and Demand teams.
Collaborate with SSPs, DSPs, agencies, and demand partners to troubleshoot issues and drive revenue.
Support partner onboarding, integration efforts, and marketplace expansion initiatives.
Help translate customer and partner requirements into actionable feedback for Product and Engineering teams.
Provide operational insights and recommendations that improve partner performance and overall monetization outcomes.

Requirements

What you’ll need

2–5+ years of experience in Programmatic Advertising, Ad Operations, Campaign Management, or related AdTech roles.
Experience working within the programmatic ecosystem, preferably in CTV, video, streaming, publisher, SSP, DSP, exchange, or ad server environments.
Strong understanding of programmatic advertising fundamentals, including OpenRTB, auctions, bid requests, targeting, and deal structures.
Hands-on experience working within SSPs, DSPs, ad servers, or programmatic activation platforms.
Experience activating, managing, optimizing, and troubleshooting programmatic campaigns and marketplace deals.
Familiarity with ads.txt, app-ads.txt, supply path optimization (SPO), identity solutions, and broader programmatic infrastructure.
Strong analytical, troubleshooting, and problem-solving skills.
Excellent communication skills with the ability to collaborate across technical and commercial teams.
Self-starter who thrives in a fast-paced, high-growth environment and is eager to learn and expand their AdTech expertise.

Benefits

Comp & perks

Health Insurance: Medical, Dental, Vision, Life, Disability
Retirement Benefits: 401(k) Retirement Plan
Paid Time Off: Unlimited Discretionary Time Off
Paid Holidays: 10 paid holidays per year
Paid Sick Leave: 80 hours per year
Other Types of Pay: Bonus eligible

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Programmatic AdvertisingAd OperationsCampaign ManagementOpenRTBSupply Path Optimization (SPO)Inventory MonetizationTargeting ImplementationQuality AssuranceTroubleshootingPerformance Analysis

Soft Skills

Analytical SkillsProblem-Solving SkillsCommunication SkillsCollaborationSelf-StarterAdaptabilityOperational InsightsTechnical Resource SupportCustomer Feedback TranslationEagerness to Learn