Writer

Senior Partner, Product Marketing

Writer

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Job Level

Senior

Tech Stack

AWSAzureGoogle Cloud Platform

About the role

  • The Partner product marketing manager is responsible for developing and executing marketing strategies that drive awareness, engagement, and revenue through Writer’s partner network. This role involves collaborating closely with internal teams and external partners to create and deliver compelling marketing campaigns, content, and programs that showcase the value of Writer’s products and solutions. The ideal candidate will have a strong background in product marketing, excellent communication skills, and a proven ability to build and maintain successful partner relationships.
  • Partner marketing strategy:
  • Develop and implement a comprehensive partner marketing strategy that aligns with Writer’s overall business goals.
  • Identify and prioritize key partner segments and opportunities for growth.
  • Collaborate with the core Product Mlarketing team to ensure partner marketing initiatives are integrated with broader marketing efforts.
  • Campaign development and execution:
  • Create and execute joint marketing campaigns with partners, including webinars, co-branded content, and promotional events.
  • Develop and manage marketing collateral, such as case studies, whitepapers, and sales enablement materials, tailored for partner audiences.
  • Coordinate with internal teams (e.g., sales, product, and creative) to ensure seamless execution of partner marketing campaigns.
  • Content creation and management:
  • Produce high-quality, engaging content that highlights the benefits and value of Writer’s products in partnership with external partners.
  • Manage the content calendar for partner marketing, ensuring timely and relevant content delivery.
  • Collaborate with the content team to create and curate content for partner channels, such as blogs, social media, and newsletters.
  • Sales enablement:
  • Develop and deliver training programs and resources to help partners effectively sell Writer’s products.
  • Create and maintain a library of sales enablement materials, including product overviews, competitive analyses, and customer success stories.
  • Work closely with the sales team to identify and address partner-specific sales challenges and opportunities.
  • Relationship management:
  • Build and maintain strong relationships with key partners, serving as a trusted advisor and point of contact.
  • Facilitate regular communication and collaboration with partners to ensure alignment and mutual success.
  • Address partner concerns and provide support to enhance their experience and satisfaction.

Requirements

  • You’ve led partner GTM with GSIs/SIs/ISVs and know how to turn integrations into packaged solutions.
  • You can craft a crisp joint value prop—and back it up with use cases, references, and proof.
  • You speak both product and pipeline: messaging on Monday, influenced ARR review on Friday.
  • You’ve built partner playbooks, enablement, and demo scripts that sellers actually use.
  • You can run a joint launch end-to-end: narrative, assets, training, PR/AR, and field readiness.
  • You’re fluent in marketplaces (AWS/Azure/GCP, AppExchange) and how to drive listings to revenue.
  • You understand APIs, data flows, and security basics (SOC 2, GDPR) enough to make technical content simple.
  • You’re a coalition builder who influences without authority across Product, Alliances, Sales, and CS.
  • You prioritize ruthlessly: tier partners, align on bets, and say no when it doesn’t ladder to goals.
  • You measure what matters—sourced/influenced pipeline, win rate, attach rate, partner-led expansion.
  • You’re customer-obsessed and can translate a CIO/IT or LoB pain into a compelling partner story.
  • You write fast, think clearly, and can present to executives with confidence.
  • You thrive in ambiguity, create structure, and ship high-quality work on tight timelines.
  • You’re energized by building—new motions, new narratives, new partner solutions.