Marketing Operations Specialist
Wrapbook
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $92,500 - $144,400 per year
About the role
- Own day-to-day campaign build, QA, execution, and maintenance in Marketo and Salesforce - ensuring accuracy, consistency, and clean attribution across channels
- Troubleshoot execution, data, and integration issues across marketing systems
- Support ABGTM motions by implementing segmentation, account signals, and targeting logic in partnership with Demand Gen
- Build and maintain a marketing data hygiene system using programmatic enrichment workflows, validation, and Clay
- Proactively audit data to identify gaps, inconsistencies, or risks before they impact performance or reporting
- Enforce data standards that improve attribution reliability across Marketing, Sales, and RevOps - and ensure downstream reporting is built on trustworthy data
- Partner with the Senior Marketing Operations Manager to operationalize and scale marketing processes - translating requirements into repeatable workflows, documentation, and automation
- Enable AI-assisted enrichment, QA, and workflow optimization to reduce manual effort and increase execution capacity
- Continuously identify opportunities to strengthen systems, reduce failure points, and improve operational efficiency
Requirements
- 3+ years of experience in Marketing Operations, Revenue Operations, or a technical GTM role
- Hands-on expertise with Marketo and Salesforce in a production environment (Required)
- Experience using enrichment platforms (experience with Clay strongly preferred)
- Strong execution discipline with a track record of building campaigns accurately and at scale
- Comfort working deeply with data, including segmentation logic, attribution dependencies, and system integrations
- A systems-first mindset - you think in workflows, edge cases, and failure modes
- Ability to work independently, exercise judgment, and adapt existing approaches to solve new problems
Benefits
- Unlimited Paid Time Off
- Work from anywhere in Canada and USA
- Health and Dental benefits
- Up to $1,500 USD/ $2,025 CAD towards IT set up for your home
- Up to 2% matching RRSP / 401K
- Learning and Development opportunities
- Up to $50 USD/ $67.50 CAD towards Internet/Cell phone service
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
campaign buildQAexecutiondata hygienesegmentationattributionworkflow optimizationdata standardsdata auditingsystem integrations
Soft Skills
execution disciplineindependent workjudgmentadaptabilityproblem-solvingattention to detailoperational efficiencycollaborationproactive mindsetanalytical thinking