Wpromote

Director, Client Strategy – B2B, ABM Focus

Wpromote

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $100,000 - $128,000 per year

Job Level

Lead

About the role

  • Managing the client relationship and act as the lead point of contact for all client requests
  • Seeking opportunities to advance the client relationship and identify new business opportunities
  • Developing a deep understanding of each client’s business, category, market, buying committee, competitive landscape, and ideal customer profile (ICP)
  • Proactively bringing strategic and innovative ideas to client engagements based on working with Wpromote specialists and understanding cross-channel marketing dynamics
  • Owning all aspects of the statement of work – including management of deliverables, drafting new versions during renewal periods and change orders when required
  • Leading weekly client status calls, quarterly business reviews, and other client meetings
  • Overseeing the development of integrated marketing plans across multiple channels (Social, Programmatic, YouTube, etc)
  • Interpreting data from analytics and CRM/MAP platforms (e.g. GA4, Salesforce, 6sense, Demandbase, Marketo, Pardot, HubSpot, etc.) to assess paid media performance, ensure alignment with client goals, and identify opportunities to drive down-funnel engagement and growth
  • Managing overall account profitability, including approving and tracking agency hours and identifying potential issues, as well as opportunities
  • Collaborating with Strategy, Creative, Media Channel, and Martech teams to implement full-funnel campaigns that drive qualified pipeline and measurable revenue impact
  • Serving as quality control for all deliverables
  • Develop and motivate account team members. Potential to manage 1-2 people directly.

Requirements

  • 5-7 years experience managing client relationships across SaaS, professional services, or other complex solution categories in an agency environment
  • 3+ years of B2B client management experience
  • Strategic experience executing digital marketing strategies across search (paid and organic), social media, and email channels
  • Experience managing full-funnel digital campaigns (awareness through sales enablement) with long buying cycles and multiple decision-makers
  • An understanding of the B2B sales cycle, funnel stages (MQA to closed/won), and the ability to align marketing programs to revenue KPIs
  • Experience leveraging CRM and intent data platforms (e.g., Salesforce, HubSpot, 6sense, Demandbase) to inform strategy and reporting
  • The ability to translate complex paid media and attribution results into clear insights for VP and C-suite client stakeholders
  • Analytical and logical; standard strategic marketing skills (competitive assessment, industry analysis, SWOT, etc)
  • Experience in successfully managing multiple enterprise-sized clients simultaneously with combined media budgets of >$80M
  • The ability to work in a “team structure” that fosters collaboration
  • An energetic attitude and passion about your career
  • Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlines
  • Solid and proven ability to help lead a team
  • Bachelor’s degree in Marketing, Communications, or related field
Benefits
  • Remote-first culture
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
  • Annual Class Pass credits and more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
client relationship managementdigital marketing strategiesfull-funnel digital campaignsB2B sales cycleCRM platformsdata analyticspaid media performancestrategic marketing skillscompetitive assessmentSWOT analysis
Soft Skills
leadershipcollaborationanalytical thinkingprioritizationtime managementcommunicationteam motivationproblem-solvingadaptabilityenergetic attitude