Wpromote is looking for its next Head of Email and Lifecycle Marketing to lead and grow our talented team and to build solutions that will exceed the arising needs of ambitious clients.
Email marketing has evolved to encompass client lifecycle marketing, marketing automation development, CRM strategy, messaging across platforms, loyalty and referral program management, and CDP consultation, and you would be tasked with keeping Wpromote’s offering on the forefront of that evolution.
If you have a proven background on the list above, can build and execute against long-term plans, have experience managing and growing a team, and can inspire passion and confidence in employees and clients alike, you could be a match for this role!

Requirements

Leading and developing a team of 13 digital experience professionals across web development, CRO, and technical account management
Overseeing nearshore development contractors to ensure quality, scalability, and efficiency
Defining and evolving Wpromote’s website and digital experience strategy across platforms and clients
Establishing clear delivery standards and quality benchmarks across engagements
Responsible for managing the P&L of the Digital Experience department to stay within margin expectations of Wpromote’s operating plan
Driving technical architecture decisions and ensuring best practices across CMS platforms (WordPress, Shopify, Salesforce, Magento, etc.)
Elevating CRO capabilities by embedding experimentation frameworks, testing rigor, and data-driven optimization into delivery
Introducing greater structure to delivery workflows, QA checkpoints, and estimation practices to support predictable execution
Building scalable workflows, QA processes, and documentation standards across internal and external teams
Partnering cross-functionally with SEO, Content Marketing, Paid Media, Analytics, Lifecycle and Client Services to ensure cohesive performance-driven website strategies
Ensuring major experience initiatives begin with clearly defined growth objectives and measurable success criteria
Acting as the senior technical escalation point for complex client engagements
Ensuring delivery excellence across timelines, budgets, and performance expectations
Formalizing post-launch performance reviews that connect experience decisions to business outcomes
Guiding technical roadmaps that incorporate automation, AI-driven optimization, and emerging web technologies
Driving resource planning, utilization oversight, and contractor management to maintain margin-conscious delivery
Contributing to executive planning and innovation conversations within the Earned & Owned Media leadership team
Strengthening Digital Experience’s role as an integrated performance partner within enterprise engagements and pitches

Benefits

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options*
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
Annual Class Pass credits and more!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

email marketinglifecycle marketingmarketing automationCRM strategyCROtechnical architecturedata-driven optimizationQA processesautomationAI-driven optimization

Soft Skills

team leadershipinspiring confidencecross-functional collaborationstrategic planningdelivery excellenceresource planningcommunicationinnovationclient engagementperformance-driven mindset