Wpromote

Director, Social Media

Wpromote

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $110,000 - $130,000 per year

Job Level

Lead

About the role

  • Owning Agency Organic Social Strategy & Content, including:
  • - Defining and owning the organic social strategy for the agency across all social channels, including creating and maintaining a content calendar and setting priorities, standards, and direction aligned to brand, marketing, and business goals
  • - Overseeing the development of consistent, diversified social posts that include static images, carousels, and short-form video to support business goals and talent acquisition
  • - Translating agency POVs, thought leadership, cultural moments, and wins into compelling, platform-native social stories
  • - Staying current on social platform trends, formats, and algorithm shifts, including experimenting with new formats and channels
  • - Defining and evolving success metrics for Wpromote’s social presence across awareness, engagement, and brand and business impact
  • - Setting priorities and making tradeoff decisions across social initiatives to ensure focus, quality, and sustainable execution within a lean team
  • Leading Content Creation & Social Video:
  • - Acting as a creative lead and hands-on contributor, particularly for social video content (e.g., LinkedIn video, Instagram Reels)
  • - Partnering with internal teams and leaders to capture authentic, high-performing content, including filming, direction, and editing when needed
  • - Establishing clear creative standards and best practices for social content across the agency
  • - Traveling periodically to capture real-time social content at industry conferences, agency-hosted events, leadership summits, and more
  • - Managing freelance and creator relationships as necessary
  • - Setting the strategy for live event coverage and taking initiative on-site with video, interviews, and production on video
  • Building & Scaling Employee Advocacy
  • - Owning and scaling Wpromote’s employee advocacy strategy, empowering employees to show up confidently and consistently on social
  • - Creating scalable systems, training, and ready-to-share content that make participation easy and authentic
  • - Partnering with People Operations, Talent Acquisition, and Marketing teams to align advocacy efforts with recruiting, culture, and brand initiatives
  • - Reporting on advocacy initiatives to evaluate the impact on Wpromote’s brand and business and drive decision-making
  • Elevating Executive Social Presence:
  • - Partnering with key agency leaders to level up their social presence and thought leadership
  • - Providing strategic guidance, content ideation, editing, and posting support tailored to each leader’s voice and goals
  • - Helping executives navigate LinkedIn best practices, content formats, and engagement strategies

Requirements

  • 7–10 years of experience in organic social media, with at least 3+ years in a senior- or director-level role
  • Proven experience leading organic social strategy for a brand or agency (internal brand experience strongly preferred)
  • Strong hands-on content creation experience, including social video (concepting, directing, and/or editing)
  • Deep expertise in LinkedIn and Instagram, with experience across TikTok, Snap, and other video-based social platforms, including platform-native formats and best practices
  • Experience building or managing employee advocacy and/or executive social programs
  • Strong strategic thinking skills paired with a willingness to roll up your sleeves and create
  • Exceptional written and verbal communication skills, with the ability to adapt tone across audiences and platforms
  • Comfort partnering with senior leaders and providing clear, confident social guidance
  • A strong point of view on what great organic social looks like and how to evolve it over time
  • A great sense of humor and an appetite for provocative content
  • Willingness and ability to travel periodically for agency events, industry conferences, leadership summits, and on-site content production
Benefits
  • Remote-first culture
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • Work from anywhere options*
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
  • Annual Class Pass credits and more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
organic social media strategycontent creationsocial video productioneditingLinkedInInstagramTikTokSnapemployee advocacyexecutive social programs
Soft Skills
strategic thinkingwritten communicationverbal communicationadaptabilitycollaborationleadershipcreativityhumordecision-makinginitiative