Wpromote

VP, Data Strategy – Analytics

Wpromote

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $220,000 - $250,000 per year

Job Level

Lead

About the role

  • Operationalizing & Scaling the Data Strategy & Analytics Function: Building and optimizing the operational backbone of the DSA team—processes, workflows, time tracking, deliverable standards, staffing models, and accountability frameworks.
  • Ensuring the team consistently delivers on deadlines, scopes, resourcing allocations, and performance expectations across all clients.
  • Structuring the team for scalable growth, with clear career paths, mentorship, coaching, and development plans for Associate Directors, Directors, and future leaders.
  • Holding leaders accountable for team performance, client health, utilization efficiencies, and revenue goals across the DS&A business line.
  • Leading Visionary, Enterprise-Level Data Strategy: Acting as the executive strategic lead for enterprise client engagements, defining complex measurement challenges, architecting solutions, and guiding clients toward greater maturity.
  • Overseeing solutions spanning tagging architecture, CDPs, identity strategy, data engineering pipelines, BI reporting, MMM, MTA, incrementality testing, and custom analytics solutions.
  • Setting the long-term vision for how Wpromote’s data strategy, analytics, and measurement capabilities evolve in an AI-powered future.
  • Delivering Scalable, Repeatable Measurement Solutions: Designing and operationalizing measurement frameworks, playbooks, forecasting models, and reporting automation that scale across Wpromote’s client base.
  • Translating new deliverables into timelines, resource plans, and repeatable processes that ensure operational efficiency and clarity across teams.
  • Partnering with Product leadership to package DS&A offerings into scalable products powered by Polaris, internal data models, and AI-driven insights.
  • Cross-Functional Leadership & Stakeholder Partnership: Collaborating with Sales, Client Services, Marketing Science, Paid Media, Transformation, Engineering, and Finance to align on forecasting, modeling, analytics roadmap, and revenue impact.
  • Acting as the central DS&A voice in new business—developing case studies, value props, POVs, and executive presentations that differentiate Wpromote in the market.
  • Driving adoption and alignment of novel measurement solutions across internal teams and client partners.
  • Thought Leadership & Market Differentiation: Serving as a subject matter expert and industry-facing authority on digital measurement, privacy strategy, AI in analytics, and advanced modeling methodologies.
  • Representing Wpromote in webinars, conferences, and thought leadership initiatives to elevate our brand in the measurement and analytics ecosystem.
  • Leadership and Scale: Leading a team of division leaders across Data Strategy, Data Analysis, Data Engineering, BI, Solutions Engineering, Data Science, while partnering closely with Product, Client Services, and Service teams.
  • Building a growing and evolving organization that must be designed for scale, repeatability, and margin-conscious delivery.

Requirements

  • 15+ years leading data strategy, analytics, or measurement teams within a tech-enabled services, consulting, or agency environment.
  • Proven experience operationalizing a data and analytics function—building processes, frameworks, governance models, and scalable delivery systems.
  • Expertise overseeing data teams across: tagging, CDP/identity, data engineering, BI dashboards, MMM/MTA, incrementality, and custom analytics projects.
  • A strong generalist skill set that brings systems thinking, strategic rigor, and product-oriented solutioning.
  • Deep knowledge of digital measurement: privacy implications, evolving AI search behavior, cross-channel attribution, and modern marketing analytics.
  • A track record of mentoring, developing, and holding leaders accountable—with demonstrated success building and scaling high-performing teams.
  • Extensive experience with Salesforce, analytics tools, GTM systems, and the broader martech ecosystem.
  • Exceptional client communication and executive stakeholder management skills.
  • A builder mindset with the ability to move from high-level strategy into hands-on problem-solving and process optimization.
Benefits
  • Remote-first culture
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • Work from anywhere options*
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
  • Annual Class Pass credits and more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data strategyanalyticsmeasurement frameworksdata engineeringBI reportingincrementality testingcustom analytics solutionstagging architectureCDPMTA
Soft Skills
leadershipmentorshipstrategic thinkingclient communicationstakeholder managementprocess optimizationteam performance accountabilitycross-functional collaborationproblem-solvingbuilder mindset