Wpromote

Director, Client Strategy – Media

Wpromote

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $118,000 - $135,000 per year

Job Level

Lead

About the role

  • Developing cohesive, multi-channel media plans and go-to-market strategies. Translating client KPIs into budget allocations across Social, YouTube, and Programmatic (Display, Video, CTV, DOOH).
  • Serving as the lead point of contact for client leadership.
  • Commanding the boardroom during weekly status calls, QBRs, and high-stakes strategy sessions.
  • Deeply understanding client unit economics and industry competition to identify "same-store growth" opportunities and assist the sales team in pitching new business.
  • Understanding client SOWs and be able to make internal recommendations for how to best service the account
  • Responsible for quality control of all deliverables, providing structured mentorship, and managing the team’s career progression.
  • Partnering with Analytics and Creative teams to interpret results through the lens of Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM), ensuring insights are distilled into actionable business narratives.
  • Driving campaign progression through rigorous testing frameworks and proactive exploration of new partners, emerging channels, and creative technology.

Requirements

  • 10+ years of experience in media across search (paid and organic), social, programmatic, and video.
  • Proven success managing multiple client simultaneously
  • Ability to produce complex go-to-market strategies and media plans ranging from full funnel to performance based brands.
  • Experience working directly with creative and development teams to produce, iterate, and optimize digital assets for media performance.
  • Deep familiarity with standard strategic marketing skills (competitive assessment, SWOT, industry analysis) and the ability to work with analytics teams on granular program tracking.
  • Excellent oral and written communication skills with a proven ability to lead a "team structure," prioritize high-pressure tasks, and navigate sensitive client dynamics autonomously.
  • Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience).
Benefits
  • Remote-first culture
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • Work from anywhere options*
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
  • Annual Class Pass credits and more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media planninggo-to-market strategiesMulti-Touch Attribution (MTA)Media Mix Modeling (MMM)campaign managementdigital asset optimizationcompetitive assessmentSWOT analysisprogram tracking
Soft Skills
communication skillsleadershipmentorshipteam managementprioritizationautonomyclient relationship management