Wpromote

Associate Director, Social B2B

Wpromote

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $100,000 - $115,000 per year

Job Level

Senior

About the role

  • Leading day-to-day social strategy development and activation for assigned B2B clients, under the guidance of senior leadership.
  • Supporting the leadership and development of B2B paid social managers, with a focus on executional excellence, growth, and client satisfaction.
  • Translating B2B buyer journeys into tactical, data-informed campaign architectures across awareness, consideration, and conversion stages.
  • Executing and optimizing multi-stage funnel strategies, including content amplification, gated asset promotion, event support, ABM initiatives, and CRM-based retargeting.
  • Partnering with analytics, paid search, and programmatic teams to deliver integrated demand generation programs.
  • Supporting measurement and reporting efforts by tying paid social performance to lead and pipeline indicators using tools such as Salesforce, HubSpot, Marketo, or Pardot.
  • Coaching junior team members on B2B best practices, including audience strategy, creative testing, messaging frameworks, and performance analysis.
  • Contributing to onboarding and training materials to ensure consistency in campaign execution and client experience.
  • Assisting with B2B new business efforts, including research, POV development, and pitch support.
  • Preparing client-facing performance recaps and insights, with guidance from Directors, translating results into clear business implications.
  • Staying current on platform updates and innovations across LinkedIn, Meta, Reddit, X, and other B2B-relevant environments, and recommending opportunities to test new features or targeting approaches.

Requirements

  • 3-5 years of experience in paid social media advertising, with a strong focus on B2B, SaaS, or lead generation programs.
  • Demonstrated experience executing full-funnel B2B social campaigns that support pipeline and lead quality goals (MQLs, SQLs, efficiency metrics).
  • 1-2+ years of experience mentoring or managing junior team members or project pods.
  • Strong hands-on expertise in LinkedIn Ads and Meta, with familiarity across additional B2B platforms and targeting strategies (ABM, firmographics, CRM lists).
  • Working knowledge of B2B analytics and martech ecosystems (Google Analytics, Salesforce, HubSpot, Demandbase, 6sense, or similar).
  • Solid understanding of B2B creative strategy, testing methodologies, and messaging for professional and buying committee audiences.
  • Experience using social management, reporting, or automation tools such as Smartly or Google Ads Manager.
  • Strong communication skills, with the ability to clearly articulate performance insights to internal teams and clients.
  • Bachelor’s degree in Marketing, Business, Analytics, or a related field.
Benefits
  • Remote-first culture
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • Work from anywhere options*
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
  • Annual Class Pass credits and more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid social media advertisingB2B social campaignsfull-funnel marketingaudience strategycreative testingperformance analysisB2B analyticsB2B creative strategylead generationABM initiatives
Soft Skills
leadershipmentoringcommunicationclient satisfactionteam collaborationcoachingstrategic thinkingproblem-solvingtraining developmentperformance insights
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Analytics