Head of Control Innovation and Technology Director
Citi
Associate Director, Organic Social
Wpromote
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $98,000 - $110,000 per year
Job Level
Senior
About the role
- Manage organic social for a small number of clients (directly accountable for engagement, reach, and growth)
- Create innovative content strategies for social platforms based on client messaging, voice, objectives, and target audiences
- Develop Wpromote’s Organic Social delivery and growth, including unique value propositions, sales and marketing materials, business processes, and workflows
- Train team members on Organic Social best practices and participate in new business pitches
- Coordinate content creation, planning, scheduling, and community management
- Cross-collaborate with Content Marketing, Paid Social, Performance Creative, and Influencer Marketing to craft integrated campaigns
- Leverage data (platform insights, audience trends, brand insights) to create organic social strategy
- Manage and optimize boosted posts and recommend budgets to maximize reach and engagement
- Work directly with media and platform partners (TikTok, Meta, LinkedIn, Snapchat, Reddit) to utilize platform opportunities
- Operate as an individual contributor with long-term opportunity to manage a team of Organic Social specialists
Requirements
- 5+ years of experience across various social media platforms including Facebook, Instagram, X, TikTok, LinkedIn, Pinterest and/or Reddit
- Passion for trailblazing and determination to deliver inspiring, creative work with impressive results
- Ability to track and analyze social trends, engagement, and sentiment to provide actionable insights
- Experience managing social commerce across TikTok and Meta
- Proficient in writing creative briefs, briefing creative teams, and guiding the development of creative work; pitching creative campaigns to clients
- Expertise with community management, monitoring and handling consumer interactions, comments, and messages across social platforms
- Proficiency with tools such as Brandwatch, Tubular, Sprout Social, Hootsuite, Meltwater, Billo, Trend.io, Google Analytics
- Experience coordinating content creation, planning, scheduling, and boosted post optimization
- Experience managing multiple clients (3-5) across B2C and B2B
- Must be authorized to work in the United States; position is not eligible for immigration sponsorship
