Worldpackers

Growth Marketing

• Support Host Growth Specialists throughout the acquisition process, tracking the progress of each lead in the funnel
• Coordinate scheduling, follow-ups, and communications with potential hosts
• Review host forms and submissions, ensuring all information is complete and accurate (photos, infrastructure details, pricing, operational information)
• Verify and organize contracts, agreements, and supporting documents appropriately
• Keep records up to date in the CRM, including acquisition stages, notes, and documentation
• Support handoffs between teams (Acquisition, Onboarding, and Account Management), ensuring information is well documented
• Identify operational bottlenecks and collaborate to improve internal processes

Host Growth Intern

Customer Success Manager

• Design and maintain a B2C lead scoring model in HubSpot to prioritize high-intent leads across a high monthly contact volume
• Segment and continuously enrich the CRM database, including deduplication, data hygiene, and contact lifecycle staging
• Track and optimize Customer Acquisition Cost (CAC) by source, flagging underperforming channels and surfacing insights to the Marketing and Sales teams
• Build and manage lifecycle email workflows covering activation (post-lead), conversion (deposit → program fee), and retention (post-booking through to post-trip)
• Own the editorial calendar for newsletters and one-off campaigns, ensuring messaging is on-brand, audience-segmented, and results-oriented
• Continuously A/B test subject lines, copy, CTAs, and send-time to improve open rates, click-through rates, and downstream conversion
• Build and manage automated push notification flows for key lifecycle moments, including welcome journeys, booking milestones, payment reminders, and community prompts
• Sync CRM audience segments with paid ad platforms (Meta and Google) to run remarketing campaigns targeting high-score leads
• Ensure all CRM data is accurately tracked from source, including UTM parameters, lead origin, funnel stage, and revenue attribution
• Maintain full compliance with GDPR, LGPD, and other applicable data privacy regulations across all channels and automations
• Produce weekly and monthly performance reports on key lifecycle metrics such as activation rate, deposit-to-program-fee conversion, cancellation rate, and CAC by source

CRM & Customer Lifecycle Analyst

Account Executive

• Manage WhatsApp communities of 50–1,000+ potential travelers during live 5-day launch campaigns
• Reply personally to every new member who introduces themselves
• Execute a structured daily launch sequence across multiple simultaneous campaigns
• Spark real conversations between community members
• Answer traveler questions about pricing, inclusions, destinations, and logistics
• Announce new bookings in real time to create momentum and social proof
• Keep the trip's sales team informed of group sentiment, key questions, and signals worth acting on
• Manage group settings, names, and moderation to maintain a professional environment

Host Growth Intern

CRM & Customer Lifecycle Analyst

Sales Representative