Paid Social Media Specialist
World Travel Holdings
full-time
Posted on:
Location Type: Remote
Location: Anywhere in North America
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Salary
💰 $58,000 - $70,000 per year
About the role
- Execute a comprehensive, multi-platform paid social media strategy for World Travel Holding’s owned cruise brands.
- Ideate, create, and publish a consistent stream of high-quality, engaging content tailored across each of the social media platforms.
- Identify and manage relationships with influencers and content creators.
- Manage influencer campaigns from outreach to execution, with a clear goal of generating authentic, high-performing User-Generated Content (UGC).
- Plan, deploy, and optimize paid social media campaigns for four owned brands.
- Continuously monitor, analyze, and report on key social media metrics.
- Use data to provide actionable insights.
- Be perpetually curious and ahead of emerging platforms, trends, and algorithm changes, and proactively recommend new opportunities.
- Collaborate closely with internal stakeholders to ensure a cohesive and integrated brand message.
Requirements
- 3-4 years of hands-on experience in social media management, with a proven track record of growing an online community.
- Deep, native fluency with all major social media platforms, especially video-first platforms like TikTok and Instagram.
- Demonstrable experience with executing and optimizing paid social media campaigns.
- Proven success in building and managing influencer & partnerships relationships.
- Excellent content creation skills, including copywriting, an eye for design (experience with design tools is a plus), and proficiency in short-form video creation/editing.
- Highly analytical and data driven. You know how to read and interpret social media KPIs, pull out actionable insights, and pivot based on performance.
- A "genuinely curious" and proactive mindset, always learning about the evolving social marketing landscape.
- Exceptional communicator, with the ability to manage multiple projects and brand voices simultaneously.
- Experience in the travel, hospitality, or e-commerce industry is a strong plus.
- Bachelor’s degree in Marketing, Communications, or a related field.
Benefits
- Comprehensive medical, dental, and vision coverage
- Company-paid life and disability insurance
- 401(k) with discretionary company match
- Paid time off and holidays
- Travel discounts and employee perks
- Employee Assistance Program (EAP)
- Professional development and learning opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
social media managementpaid social media campaignscontent creationcopywritingshort-form video creationvideo editingdata analysissocial media KPIsinfluencer marketingcommunity growth
Soft Skills
communicationproject managementcuriosityproactivityrelationship managementanalytical thinkingcreativitycollaborationadaptabilityattention to detail
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in related field