Own reporting and analysis across paid UA channels (Meta, Google, Apple Search Ads, etc.) — ROAS, CPI, LTV, retention cohorts
Build and maintain dashboards that track campaign performance, channel efficiency, and audience trends
Analyze the paid → organic relationship and surface insights on how UA investments drive broader growth
Support audience segmentation and targeting strategies using behavioral and demographic data
Partner with the UA and creative teams to evaluate creative performance and identify winning patterns
Conduct incrementality, attribution, and funnel analysis to improve spend allocation
Support ad hoc deep dives — new channel evaluation, seasonal campaign analysis, creator/partnership ROI
Translate findings into clear recommendations for both marketing practitioners and senior leadership

Requirements

Bachelor's degree in Analytics, Statistics, Economics, Mathematics, or a related quantitative field
2–4 years in a data or marketing analytics role, ideally in mobile gaming or app-based UA
Strong SQL proficiency — comfortable pulling and manipulating large datasets independently
Hands-on experience with MMP data (Appsflyer, Adjust, or similar) and paid media platforms
Experience building dashboards in Amplitude, Power BI, Tableau, or similar tools
Solid grasp of core UA metrics: ROAS, CPI, CPM, CTR, LTV, D1/D7/D30 retention
Experience modeling player LTV and translating those projections into UA bidding targets and channel-level goals
Familiarity with retargeting campaigns — defining success metrics, measuring incrementality, and distinguishing true lift from attribution noise
Strong communicator — can package insights for both technical teammates and exec stakeholders.

Benefits

full range of medical, dental & vision benefits
company-matching 401(k) plan
performance-based bonus program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SQLdata analysisdashboard buildingincrementality analysisattribution analysisfunnel analysisaudience segmentationLTV modelingcampaign performance analysispaid media metrics

Soft Skills

strong communicatoranalytical thinkingcollaborationinsight translationproblem-solving