World Golf Tour

Growth Marketing

• Manage user acquisition campaigns across multiple channels (social, search, DSPs, ad networks) with a focus on scale and ROI.
• Own creative testing from concept through launch, collaborating with Creative teams to deliver high-performing ads at scale.
• Analyze campaign performance, identify insights, and recommend optimizations to improve KPIs (CPI, ROAS, retention, LTV).
• Maintain strong relationships with key advertising partners, unlocking new formats, beta opportunities, and optimization support.
• Report and communicate performance results clearly to Marketing leadership and cross-functional teams.
• Design and implement A/B and multivariate testing frameworks for creatives, audiences, and bidding strategies.
• Evaluate and onboard new UA channels, technologies, and tools to expand reach and efficiency.
• Partner with Analytics to refine predictive models for UA performance and cohort value.
• Develop scalable processes for campaign management, creative iteration, and reporting as the UA function grows.

User Acquisition Manager