Workleap

Director of Marketing

Workleap

full-time

Posted on:

Location Type: Remote

Location: Canada

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Job Level

Lead

About the role

  • Architect the “People Management Agent”.
  • Lead the marketing function with a P&L mindset, prioritizing CAC, LTV and pipeline velocity.
  • Identify opportunities in new segments and geographic markets.
  • Build a creative, high-performing, rigorously data-driven marketing team.

Requirements

  • 8+ years of B2B SaaS marketing experience; ideally with a trajectory through a growth phase between $10M and $50M ARR.
  • Advanced use of AI tools to automate workflows, optimize investment, and personalize the customer journey.
  • Ability to translate a complex technical vision into a clear, essential, and human narrative.
  • Fluency in the language of sales and finance; obsessive focus on pipeline contribution and efficiency.
  • Values transparency and open, honest debate.
Benefits
  • High-performance, low-ego leadership environment with the ambition to build a generational Canadian tech company.
  • Autonomy of a founding marketing leader within a $29M business unit, supported by the stability and scale of the Workleap ecosystem ($100M+).
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B SaaS marketingAI toolsdata-driven marketingpipeline contributioncustomer journey optimization
Soft Skills
leadershipcreativitycommunicationtransparencydebate