Workiva

Product Marketing Director, Financial Services

Workiva

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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Job Level

Lead

About the role

  • Create and execute GTM strategies for Workiva’s industry-specific platforms across the EMEA region, tailored to the unique regulatory, competitive, and market needs of sectors like banking, insurance, and investments to drive awareness, adoption, and revenue growth
  • Lead industry platform launches within EMEA, defining regionally relevant sector-specific messaging and coordinating cross-functional alignment to maximize market impact across diverse EMEA markets
  • Craft differentiated positioning and messaging based on EMEA industry dynamics, buyer personas, and competitive insights
  • Consult with EMEA customers, alongside Product Management and regional Sales, to explore product and market opportunities within key industries, ensuring solutions reflect real-world regulatory and operational challenges across the region
  • Own and influence pricing and packaging strategies for industry solutions in EMEA, aligning offers to regional customer value, market demand, and growth goals
  • Drive regional thought leadership through blogs, webinars, white papers, and speaking engagements that elevate Workiva’s credibility and visibility across EMEA financial services markets
  • Support and consult EMEA sellers directly, providing messaging, enablement tools, and strategic guidance to accelerate deal cycles across multiple countries
  • Collaborate with cross-functional leaders and their teams across Product, Sales, Partnerships, Sales Enablement, and Field Readiness — both regionally and globally — to align strategy, shape EMEA GTM plans, and drive consistent execution across the business
  • Influence and shape EMEA industry-focused offerings, using regional customer insights to inform global roadmap and solution development
  • Measure and refine GTM performance across EMEA, using regional pipeline, revenue, and engagement data to improve messaging, content, and launch effectiveness
  • Present to regional and executive leaders, providing regular insights and strategic recommendations that support platform expansion and revenue growth within EMEA

Requirements

  • Bachelor’s Degree in marketing or related field
  • 10+ years of experience in product marketing or closely related roles that could include: product management, industry or corporate marketing, and sales
  • B2B marketing or product marketing experience in the SaaS industry
  • Experience supporting sales channels strongly preferred
  • MBA preferred
  • Proficiency in implementing product-led growth (PLG) GTM strategies, tactics, and frameworks
  • Industry experience in the financial services sector, such as banking, insurance, or investment management
  • Demonstrated success influencing and collaborating with cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success
  • Strong communication skills with the ability to tailor messaging for diverse audiences, from end users and buyers to senior executives
  • Experience analyzing pipeline, bookings, and revenue performance data to identify GTM opportunities and areas for optimization
  • Proven ability to innovate and optimize marketing strategies to deliver measurable business results.
  • Exceptional communication, storytelling, and program management skills to drive initiatives forward with clarity and impact
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work arrangements
  • Professional development opportunities
  • Paid time off
  • Remote work options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
GTM strategiesproduct-led growth (PLG)B2B marketingproduct marketingsales enablementpipeline analysisrevenue performance analysismarketing strategy optimizationcompetitive analysismessaging development
Soft Skills
communication skillscollaborationinfluencingstorytellingprogram managementstrategic guidancecross-functional alignmentcustomer insightspresentation skillsinitiative driving
Certifications
Bachelor’s Degree in marketingMBA