Product Marketing Director – EMEA Market Strategy
Workiva
full-time
Posted on:
Location Type: Hybrid
Location: London • United Kingdom
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Job Level
About the role
- Develop the broader EMEA market growth strategy including country prioritization and segment focus
- Support global product marketing teams on platform and solution GTM strategies
- Partner with EMEA leadership on annual and multi-year strategic planning
- Identify new market opportunities and whitespace expansion plays across the region
- Define and track strategic metrics including market penetration and revenue growth
- Collaborate with sales leadership to shape territory strategy and coverage models
- Align regional GTM plans and messaging with local market needs
- Provide regional insights to support pricing and monetization decisions
- Act as a strategic advisor to regional leadership on investment tradeoffs
- Translate competitive and market intelligence into actionable recommendations for product teams
- Monitor macroeconomic and regulatory trends affecting SaaS adoption in EMEA
- Provide market input on product roadmaps and regional requirements
- Partner with finance on forecasting and ROI analysis for long term planning
- Drive alignment and decision-making at the executive level across global teams
- Own the cross-functional process for sizing regional markets and defining entry strategies
- Build robust models to inform capital allocation and portfolio decisions
- Evaluate data quality to support segmentation and sales targeting
- Coach regional strategy leaders to tailor global GTM strategies to local realities
Requirements
- 10+ years of experience in market strategy, product marketing, or business strategy
- Experience in B2B SaaS or technology organisations
- Deep understanding of SaaS business models and recurring revenue metrics
- Proven track record influencing senior executives in matrixed organisations
- Strong analytical and financial modelling skills
- Experience working across diverse EMEA markets and regulatory environments
- Experience with financial services, sustainability, or audit enterprise SaaS verticals
- Experience partnering with product, sales, and customer success teams
- Familiarity with competitive intelligence tools and SaaS metrics dashboards
- Exceptional communication and presentation skills
Benefits
- Reliable internet access for any period working remotely
- Comprehensive security and privacy training tailored to their roles
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
market strategyproduct marketingbusiness strategyfinancial modellingSaaS business modelsrecurring revenue metricscompetitive intelligence toolsSaaS metrics dashboards
Soft Skills
analytical skillsinfluencing senior executivescommunication skillspresentation skillscoaching