Workforce and Community Education

Data Analyst

• act as a partner within the Marketing Analytics team delivering knowledge of marketing activity performance
• reporting on performance
• supporting the creation of actional insights
• enabling analytics self-service for the marketing team
• develop dynamic reports and dashboards that will serve as the backbone for marketing enabling data-driven decision across the team
• support advanced analytics functions such as developing nuanced forecasts with multiple data inputs
• Consultative skills : work with marketing team to translate marketing data needs into reports and self-service marketing tools
• Create data insights: create graphs, reports, and dashboards to increase understanding of performance across marketing and cross-functional teams
• Ensure reporting accuracy and availability: Responsible for the data integrity of reports and dashboards ensuring that reported data is accurate
• Corroborates data integrity of website and digital media channel data
• Develop expertise in data sources: work with internal marketing with cross-functional data partners to ensure that data required is available to use in creating reports and dashboards
• Develop expertise in university business processes: cultivate a deep understanding of marketing and enrollment processes, statuses, and prospective student cycle and the supporting data across these to support report and insight creation
• Other duties as assigned.

Marketing Data Analyst