act as a partner within the Marketing Analytics team delivering knowledge of marketing activity performance
reporting on performance
supporting the creation of actional insights
enabling analytics self-service for the marketing team
develop dynamic reports and dashboards that will serve as the backbone for marketing enabling data-driven decision across the team
support advanced analytics functions such as developing nuanced forecasts with multiple data inputs
Consultative skills : work with marketing team to translate marketing data needs into reports and self-service marketing tools
Create data insights: create graphs, reports, and dashboards to increase understanding of performance across marketing and cross-functional teams
Ensure reporting accuracy and availability: Responsible for the data integrity of reports and dashboards ensuring that reported data is accurate
Corroborates data integrity of website and digital media channel data
Develop expertise in data sources: work with internal marketing with cross-functional data partners to ensure that data required is available to use in creating reports and dashboards
Develop expertise in university business processes: cultivate a deep understanding of marketing and enrollment processes, statuses, and prospective student cycle and the supporting data across these to support report and insight creation
Other duties as assigned.

Requirements

Bachelor’s degree in Data Science, Computer Science, Math or related field, preferred
2+ years’ relevant experience in marketing analytics or data science role, data management or analytics
Experience within the higher-education industry, a plus
Data mining
Excel skills and other technical capabilities including experience with analytics tools and systems such as Excel, R, SQL, SAS, and business intelligence and visualization platforms such as Tableau, Cognos, Birst, DOMO, Microsoft Power BI
Quantitative data experience and exposure to using analytics code to extract data, create dashboards and reports
Strong analytics knowledge base: Familiarity using data warehousing tools and data science environments and integrating data from multiple sources
Understanding of marketing analytics, marketing frameworks and concepts, and analytic needs of marketing team across multiple responsibility levels
Proven capabilities utilizing data to create insight
Ability to participate as an active team member of the team and organization and work toward a common goal
Strong interpersonal skills and the ability to effectively communicate with a wide range of individuals of constituencies in a diverse community
Ability to communicate effectively orally and in writing
Work independently and foster a cooperative spirit within a large and/or small team of diverse cultures
Demonstrated ability to manage multiple projects simultaneously, set and reach goals, self-motivated; detail-oriented with the ability to look at the big picture, goal and service-oriented; professional image and demeanor
Advanced Microsoft Office Suite applications such as Word, Excel, PowerPoint, Outlook and ability to learn new systems as necessary to succeed with results
Actively seeks opportunities to influence, build effective relationships and gain alignment with peers, functional partners, and/or external partners to accomplish business objectives
Accepts personal accountability, proactively seeks resolution for personal limitations head-on; and supports honesty and respect towards others, the company, and oneself.

Benefits

comprehensive well-being benefits for you and your family

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data mininganalyticsdata managementdata warehousingdata visualizationreportingforecastingdashboard creationquantitative data analysisdata integrity

Soft Skills

consultative skillsinterpersonal skillseffective communicationteam collaborationproject managementself-motivateddetail-orientedgoal-orientedrelationship buildingaccountability