Vice President, Marketing Operations
Workforce and Community Education
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $123,519 - $166,749 per year
Job Level
About the role
- Lead the development and execution of a long-term marketing operations strategy that enables scale, efficiency, and performance in a changing marketing and enrollment environment.
- Lead the use of data, analytics, automation, and AI enabled capabilities to improve targeting, personalization, forecasting, and decision making across the inquiry to start lifecycle.
- Provide executive oversight of performance marketing operations, marketing technology platforms, CRM and automation integrations, analytics, and UX optimization to ensure systems are effective, scalable, and aligned.
- Establish and maintain governance frameworks and workflow standards that balance speed with rigor, ensuring compliance, data integrity, and operational excellence.
- Lead marketing insights functions to deliver actionable recommendations on channel mix, spend allocation, conversion improvement, and pipeline performance.
- Serve as a strategic operating partner to Enrollment leadership, aligning demand generation, lead management, and operational execution to improve efficiency and student outcomes.
- Lead teams through organizational, process, and technology change by providing clarity, prioritization, and momentum during periods of change.
- Own the marketing operations and media budget, ensuring disciplined investment, strong ROI, and alignment with institutional priorities.
- Manage vendor and agency relationships including selection, contracting, and performance oversight.
- Attract, develop, and lead a high performing marketing operations organization, fostering accountability, collaboration, and continuous improvement.
Requirements
- Bachelor’s degree in marketing, Communications, Business, Analytics, or a related field
- Master’s degree preferred
- 15 or more years of progressive experience in marketing operations, performance marketing, analytics, or related disciplines
- Minimum of 6 years in a senior or executive leadership role
- Demonstrated experience leading marketing operations during periods of significant change
- Experience in higher education or similarly complex, regulated environments preferred.
- Proven ability to design, implement, and scale modern marketing operating models that drive efficiency, transparency, and measurable outcomes
- Strong experience in marketing technology ecosystems including CRM, marketing automation, analytics, attribution, and experimentation platforms
- Clear understanding of AI driven marketing trends and their impact on discovery, targeting, content, and performance measurement
- Strong analytical skills with the ability to translate complex data into clear, executive level insights and recommendations
- Demonstrated success partnering across Marketing, Enrollment, Brand, Communications, IT, and Analytics within a cross functional organization
- Experience leading teams through ambiguity, transformation, and evolving performance expectations
- Strong executive presence with the ability to influence senior leaders and guide decision making.
Benefits
- comprehensive well-being benefits for you and your family
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing operationsperformance marketinganalyticsmarketing technologyCRMmarketing automationdata analysisAI driven marketingbudget managementoperating models
Soft Skills
leadershipstrategic thinkingcollaborationcommunicationinfluenceaccountabilityadaptabilityproblem solvingteam developmentchange management
Certifications
Bachelor’s degree in marketingMaster’s degree in related field