Head of Growth – B2B Demand Lead
Workanova
full-time
Posted on:
Location Type: Remote
Location: Serbia
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Job Level
About the role
- Own and run a demand generation engine that consistently drives qualified meetings with iGaming decision-makers (Head of CX / Player Support, COO, Head of Ops)
- Drive delivery through a small execution team (freelancers/agency)
- Launch and optimize Google Search campaigns (high-intent keywords)
- Set weekly targets and run weekly optimization cycles
- Participate in HR interviews to help select and onboard the right people/contractors for execution
Requirements
- Proven B2B demand gen experience in iGaming (operator or supplier side)
- Track record of generating pipeline (booked calls / SQLs) — not just awareness
- Strong understanding of Google Search intent , landing pages, and conversion optimization
- Able to manage execution via contractors/agencies and ship weekly
- Comfortable with GA4/GTM basics + CRM workflows (HubSpot preferred)
Benefits
- Competitive monthly salary with attractive commission structure
- Top-tier training provided by industry-leading experts
- Opportunity to grow within a fast-expanding international company
- Positive and supportive team environment
- Comfortable office space in central Belgrade
- Happy hour
- Private healthcare plan
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationpipeline generationconversion optimizationGoogle Search campaignslanding page optimizationexecution management
Soft skills
team leadershipinterviewingonboardingtarget settingoptimization