Workana

Media Buyer – Creative Strategist

Workana

contract

Posted on:

Location Type: Remote

Location: Argentina

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About the role

  • Own strategy, execution, and optimization of Meta (Facebook & Instagram) ad accounts
  • Manage and scale campaigns with budgets ranging from mid to high five figures monthly
  • Develop and iterate on campaign structures, testing frameworks, and scaling strategies
  • Analyze performance across the full funnel (CTR, CPA, ROAS, LTV, MER)
  • Collaborate with creative teams to guide ad concepts, hooks, and iterations
  • Identify audience opportunities (broad, interest-based, lookalikes, retargeting)
  • Implement and optimize Advantage+ and manual campaign structures
  • Monitor attribution, pixel/CAPI performance, and signal health
  • Provide clear performance reporting and insights to internal teams or clients
  • Stay current on Meta platform updates and best practices
  • Help lead client weekly calls

Requirements

  • 5+ years of proven experience managing Meta ad accounts
  • Track record of scaling campaigns profitably
  • Strong understanding of performance creative and testing methodology
  • Experience with both lead generation and conversion-based campaigns
  • Deep knowledge of Meta Ads Manager, reporting, and attribution
  • Up to date on technical Meta feature releases
  • Comfortable managing multiple accounts or complex campaigns
  • Strong analytical skills with a business-first mindset
  • Clear communicator who can explain results and decisions confidently
  • **Nice to Have**
  • Experience working with agencies or multiple brands
  • Experience with eCommerce and service based businesses
  • Familiarity with CRM integrations and downstream attribution
Benefits
  • Work on innovative, multi-channel advertising strategies
  • High ownership and real impact on growth
  • Direct collaboration with leadership
  • Opportunity to help shape how modern advertising actually works
  • Competitive compensation based on experience

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Meta ad accounts managementcampaign scalingperformance analysisCTRCPAROASLTVMERMeta Ads Managerattribution
Soft skills
analytical skillsclear communicationcollaborationleadershipstrategic thinkingproblem-solvingclient managementadaptabilitycreativitybusiness-first mindset