Lead NextGen’s digital content and messaging strategy across platforms including TikTok, Instagram, YouTube, X, and emerging spaces
Develop and implement integrated digital strategies that connect organizing goals, issue education, and cultural relevance
Manage day-to-day posting, testing, and growth strategies for organizational social media accounts
Collaborate with Digital Content Producer(s) and campus organizers and organizing teams to surface and identify compelling stories, trends, and content opportunities
Oversee content creation workflows, including working with student creators, influencers, and external content partners
Build and manage relationships with content creators and youth influencers to amplify NextGen's message
Stay current on platform trends, Gen Z culture, and emerging digital spaces where young people organize and communicate
Oversee NextGen's email and broadcast SMS programs, setting messaging strategy, calendar, and performance benchmarks
Serve as lead writer, overseeing checklisting/QA process, and managing email calendar
Lead digital organizing campaigns through website actions such as petitions, advocacy tools, and voter education resources
Explore opportunities to organize/register voters/build community through digital tools
Manage campus digital producer
Coordinate across organizing desks, campus organizers, and coalition partners to launch targeted digital campaigns that support organizing goals
Strengthen NextGen’s ladder of engagement to convert followers into organizers, volunteers, and active participants
Propose new digital trends and tactics that will help innovate NextGen's approach to organizing and cultural engagement
Manage relationships with digital tool vendors, consultants, and platform partners
Oversee website content updates and digital resource management
Develop and execute content plans that support multiple campaigns and organizing priorities
Review, advise on, and execute digital content that supports or uplifts student voices, volunteer opportunities, partnership collaborations, and other related programs
Manage digital asset library and brand consistency across platforms
Provide day-to-day management and mentorship of digital and social media staff, including Digital Content Producer(s)
Set clear goals, workflows, and performance benchmarks for the digital team
Build team capacity and skill in content creation, copywriting, platform strategy, and organizing integration
Drive rapid response strategy and execution during key political and cultural moments
Analyze digital program performance and make data-informed recommendations for growth and improvement
Foster a collaborative, creative team culture that encourages experimentation and innovation
Perform other duties as assigned

Requirements

5-7 years of communications or digital work for political campaigns, nonprofit advocacy groups, social movements, or mission-driven organizations
At least 3 years of experience managing staff, contractors, or cross-functional teams – preferably a social media or digital content team
Demonstrated success creating digital content that resonates with young audiences, especially on TikTok, Instagram, and emerging platforms
Exceptional writing and storytelling skills with the ability to craft compelling narratives for different platforms and audiences
Strong understanding of Gen Z culture, digital trends, and how young people engage with media and organizing
Exceptional copyediting and proofreading skills
Experience translating organizing goals into compelling digital content and campaigns
Comfortable using data and analytics to evaluate program performance and guide strategy
High attention to detail and strong sense of ownership and accountability
Be a positive, collaborative team player who empowers others to do their best work.
Proficiency with advocacy CRM tools such as Blue State Digital, Action Network, EveryAction/NGPVAN, or similar platforms
Familiarity with CMS tools like WordPress and social media management platforms (Hootsuite, Sprout Social, etc.)
Experience with email and SMS platforms
Comfort with analytics tools including native platform analytics, Google Analytics, and social media insights

Benefits

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital content strategysocial media managementcopywritingcontent creationdata analysiscampaign managementstorytellingcopyeditingperformance benchmarkingdigital organizing

Soft Skills

collaborationleadershipcreativityattention to detailaccountabilitymentorshipteam buildingcommunicationproblem-solvinginnovation