Wolters Kluwer

Product Marketing Manager, Nursing Education

Wolters Kluwer

full-time

Posted on:

Location Type: Remote

Location: Illinois • Maryland • United States

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Salary

💰 $89,600 - $157,000 per year

About the role

  • Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.
  • Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
  • Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization.
  • Collaborate with central marketing and campaign marketers to generate and develop/nurture leads and achieve campaign goals/metrics.
  • Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, supporting internal sales training, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids.
  • Track, report, and analyze program KPIs and ROI.
  • Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas.
  • Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field (Master's preferred);
  • 2+ years of experience in product marketing, preferably in the healthcare or education sectors.
  • Demonstrated success in launching new products and growing market share.
  • Analytical skills with a data-driven approach to decision-making.
  • Ability to quickly grasp complex products and communicate their value clearly.
  • Exceptional writing skills with the ability to simplify technical concepts.
  • Advanced expertise in market research and data interpretation.
  • Proficiency in marketing automation tools and CRM platforms.
  • Excellent verbal and written communication skills.
  • Superior project management and leadership capabilities.
  • Collaborative mindset with the ability to thrive in a fast-paced, cross-functional environment.
  • Deep understanding of the healthcare education landscape is a plus.
Benefits
  • Medical, Dental, & Vision Plans
  • 401(k)
  • FSA/HSA
  • Commuter Benefits
  • Tuition Assistance Plan
  • Vacation and Sick Time
  • Paid Parental Leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingmarket researchdata interpretationcampaign measurementKPI trackingROI analysisproduct launchmarket segmentationbuyer personassales enablement
Soft Skills
analytical skillscommunication skillswriting skillsproject managementleadership capabilitiescollaborative mindsetability to simplify technical conceptsability to thrive in fast-paced environmentdata-driven decision-makingunderstanding complex products
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMaster's degree in Marketing (preferred)