Wolters Kluwer

Senior Digital Marketing Specialist

Wolters Kluwer

full-time

Posted on:

Location Type: Hybrid

Location: Chicago • Florida • Illinois • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $76,600 - $133,750 per year

Job Level

Senior

About the role

  • The Sr. Digital Marketing Specialist will be a key member of our global Digital Marketing team, driving high-impact digital programs that accelerate pipeline creation and support customer expansion across our Clinical Effectiveness business.
  • This individual contributor role is ideal for a hands-on operator who excels at marketing automation, email program execution, audience segmentation, and data-informed optimization.
  • In this role, you will be the primary owner of email marketing and marketing automation within Adobe Marketo Engage, while also supporting account-based digital advertising programs within 6sense and LinkedIn Campaign Manager.
  • You’ll partner closely with global stakeholders—including Campaign Strategy, Product Marketing, Sales, and Data/Analytics—to orchestrate multi-touch digital experiences that are personalized, measurable, and aligned to revenue outcomes.

Requirements

  • Bachelor’s degree in marketing, Communications, Business, or comparable experience.
  • 3 - 6 years experience in B2B digital marketing, demand generation, or marketing operations (Healthcare or enterprise SaaS experience preferred).
  • Hands-on experience with: Adobe Marketo Engage (required) —ability to build programs end-to-end
  • 6sense or similar ABM/intent platforms
  • LinkedIn Campaign Manager and Meta
  • Salesforce CRM
  • Web analytics tools (e.g., Google Analytics 4, Adobe Analytics)
  • Experience with HTML/CSS and email template editing is a plus.
  • Adobe Marketo Engage Business Practitioner Expert Certification is a plus.
  • Familiarity with global marketing operations, data privacy regulations, and email deliverability best practices is beneficial.
Benefits
  • Medical, Dental, & Vision Plans
  • 401(k)
  • FSA/HSA
  • Commuter Benefits
  • Tuition Assistance Plan
  • Vacation and Sick Time
  • Paid Parental Leave

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B digital marketingdemand generationmarketing operationsemail marketingmarketing automationaudience segmentationdata-informed optimizationHTMLCSSemail template editing
Soft skills
collaborationcommunicationorganizational skillshands-on operationstakeholder engagement
Certifications
Adobe Marketo Engage Business Practitioner Expert Certification