Marketing Manager
Wolseley Canada Inc.
full-time
Posted on:
Location Type: Hybrid
Location: Calgary • Canada
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About the role
- Develop and execute regional marketing strategies focused on existing customer growth and new customer acquisition.
- Identify customer opportunities and translate business needs into actionable marketing plans.
- Assess market conditions and proactively adjust marketing activities to maintain competitiveness.
- Build strong relationships with regional leadership, sales teams, and suppliers to support business plans and growth strategies.
- Partner with the Corporate Centre of Excellence (CoE) to create integrated marketing materials including print collateral, digital content, email campaigns, social media, merchandising, and signage.
- Collaborate with operations and sales to identify tools, training and in-store assets (POP, signage, etc.) to enhance customer engagement.
- Lead end‑to‑end execution of marketing initiatives such as promotions, customer events, advertising, email marketing, social media, and content development.
- Partner with regional leadership to leverage vendor marketing funds to support promotional programs and regional business opportunities.
- Ensure brand standards, corporate identity, and value propositions are consistently applied across all regional touchpoints.
- Measure, review, and report on promotional activity performance, marketing KPIs, and budget utilization.
- Maintain clear internal communication with sales teams regarding marketing initiatives and available assets.
- Prepare and present monthly marketing reviews for assigned regional leadership and contribute to broader marketing team updates.
Requirements
- Bachelor’s degree in marketing, communications, business, or related field; equivalent marketing experience considered.
- 7–10 years of marketing experience, ideally with industry background in HVAC, plumbing, construction, distribution, or related sectors.
- Strong written and verbal communication skills; ability to translate business needs into compelling marketing assets.
- Demonstrated experience using marketing analytics tools and CRM platforms to support data-driven decision-making.
- Highly organized with the ability to manage multiple projects in a fast‑paced, evolving environment.
- Proven ability to influence stakeholders at multiple levels.
- Proven ability to work collaboratively across functions and independently with minimal direction.
- High attention to detail and strong project management skills.
- Proficiency in MS Office (Outlook, Excel, PowerPoint, SharePoint, Teams, Power BI).
Benefits
- Comprehensive benefits with premiums fully paid for by the company for the “Core” package starting the first day of employment.
- Career development and training opportunities
- Life insurance, disability and wellness program
- Retirement savings programs including RRSP and DC pension with up to 5.25% employer contribution
- Paid vacation and sick time and day off on your birthday!
- Bonus programs that include annual performance and profit sharing
- Employee discounts on top brands of plumbing and HVAC/R products
- Education reimbursement for employees
- Employee referral program
- Safety shoe reimbursement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategiescustomer acquisitionmarketing planspromotional activity performancemarketing KPIsbudget utilizationcontent developmentemail marketingsocial media marketingproject management
Soft Skills
strong written communicationstrong verbal communicationorganizational skillsinfluencing stakeholderscollaborative workindependent workattention to detailability to manage multiple projectsfast-paced environment adaptabilitypresentation skills