Enterprise Customer Success Manager
Harvey
Marketing Manager – CRM Automation
Woliba: A Comprehensive Employee Engagement & Benefits Solution
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇲🇽 Mexico
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Drive and Convert MQLs: Own lead generation and nurturing campaigns to move contacts from awareness to discovery call.
- CRM Ownership & Optimization: Manage Woliba’s Pipedrive CRM to ensure accurate data capture, tagging, segmentation, and reporting.
- Lead Nurturing & Campaign Automation: Develop and execute email automation and lead nurture workflows in Brevo (Sendinblue) and other tools.
- Marketing & Sales Alignment: Partner with the Senior SDR and leadership team to ensure MQLs are properly routed, tracked, and converted.
- Web & Visitor Tracking: Implement lead capture forms, UTM tracking, and analytics tools to identify inbound interest and score web visitors.
- Reporting & Optimization: Create dashboards and reports to track MQL generation, conversion rates, and campaign ROI.
Requirements
- 3–6 years in Marketing Automation, CRM Management, or RevOps, ideally within B2B SaaS.
- Hands-on experience with Pipedrive, Brevo (Sendinblue), and integrated marketing systems.
- Deep understanding of lead scoring, MQL definition, and funnel optimization.
- Proficient in campaign analytics, attribution tracking, and dashboard building.
- Strong collaboration skills across Sales and Marketing teams.
- Excellent written and verbal communication in English and Spanish.
- Self-starter comfortable working remotely in a fast-paced, data-driven environment.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Marketing AutomationCRM ManagementLead ScoringFunnel OptimizationCampaign AnalyticsAttribution TrackingDashboard BuildingEmail AutomationLead Nurture Workflows
Soft skills
CollaborationWritten CommunicationVerbal CommunicationSelf-starterAdaptability
