wmc (Western Management Consultants)

Operations

• Provides comprehensive training and onboarding for new franchisees, covering customer service, merchandising, marketing strategies, product selection, and product & nutrition training.
• Develops, updates and maintains the curriculum and materials for online training software to ensure relevance and engagement.
• Serves as the primary resource for translating corporate initiatives into actionable strategies at the franchisee level, ensuring compliance with corporate standards.
• Assists in the launch of new stores, ensuring franchisees are equipped with optimal product assortment, merchandising, and marketing strategies for success.
• Conducts regular reviews of store environments and key performance indicators to identify areas for improvement and provides targeted coaching to franchisees to enhance operational efficiency and team effectiveness.
• Cultivates and maintains positive relationships with vendors and distributors to secure the best possible support for franchisees (i.e. training opportunities, promotional benefits, resolution of issues).
• Continuously builds product knowledge through interactions with vendors and distributors.
• Collaborates with the corporate product team to synchronize vendor management strategies and gather essential market insights.
• Acts as the main liaison between franchisees and corporate head office, facilitating effective communication and problem resolution, involving senior management as necessary.
• Proactively gathers and analyses customer feedback to better understand customer needs and drive local store adjustments.
• Implements and monitors standardized merchandising processes to maximize in-store flow, customer impact and sales growth.
• Regularly monitors inventory levels in stores to ensure adherence to company standards, addressing variances with corrective action plans developed alongside franchisees.
• Performs detailed competitive market analysis to benchmark store performance against industry standards.
• Establishes standardized reporting processes to track store progress, evaluate franchisee performance and to foster continuous improvement.
• Analyses regional sales data monthly, identifying trends and implementing strategies to leverage best practices and enhance store performance.
• Sets targets for stores and follows up regularly to monitor performance, suggest improvements, and remove obstacles where possible.
• Drives the effective implementation of company programs, motivating franchisees to develop and execute plans that align with both operational and organizational objectives.
• Conducts annual performance evaluations for franchisees, providing constructive feedback and development paths.
• Regularly participates in management meetings and provides insightful feedback to senior leadership on potential improvements and growth opportunities.
• Upholds and promotes the Bone & Biscuit culture and values through principal leadership and informed decision-making.

Manager, Regional Franchise Operations