WM Partners, LP

Social Media Manager

WM Partners, LP

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Own the Great Lakes Wellness social voice across platforms including Instagram, TikTok, YouTube, and emerging channels.
  • Concept, create, and publish original, platform-native content (short-form video, static, stories, captions) that feels timely, human, and on-brand.
  • Translate brand pillars and product benefits into relatable, entertaining, and educational content.
  • Act as a brand steward—ensuring consistency in tone, messaging, and visual identity across all social touchpoints.
  • Develop and manage the organic social content calendar aligned with brand initiatives, launches, and cultural moments.
  • Drive organic growth and engagement through strong storytelling, trend participation, and audience-first thinking.
  • Monitor performance metrics (engagement, reach, follower growth, saves, shares) and continuously optimize content based on insights.
  • Identify opportunities to test new formats, content styles, and platform features to improve performance.
  • Stay deeply immersed in social trends, creator culture, platform updates, and emerging conversations.
  • Proactively identify relevant trends and quickly adapt them in a way that feels authentic to the GLW brand.
  • Serve as an internal expert on what’s happening now—and what’s next—on social media.
  • Engage with the GLW community through comments, DMs, and ongoing conversation to build trust and loyalty.
  • Partner closely with Influencer, Brand Marketing, Creative, and Performance teams to ensure alignment and amplification across channels.
  • Support influencer and creator content by identifying strong organic moments that can be repurposed or boosted.
  • Collaborate with Product and Brand teams to support launches, campaigns, and key moments on social.
  • Work with Creative partners to ensure content execution is efficient, on-brief, and optimized for social platforms.
  • Provide social insights and learnings to inform broader marketing and brand strategy.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field preferred.
  • 3–5+ years of experience managing social media for a consumer brand; CPG, wellness, or lifestyle brands strongly preferred.
  • Proven experience creating your own content, especially short-form video (TikTok / Reels / Shorts).
  • Deep understanding of social platforms, algorithms, trends, and best practices.
  • Strong copywriting skills with an instinct for tone, humor, and cultural relevance.
  • Data-informed mindset with the ability to interpret performance metrics and apply learnings quickly.
  • Highly organized with strong project management and calendar planning skills.
  • Comfortable working in a fast-paced, high-growth environment where social moves quickly.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content creationshort-form videocopywritingperformance metrics analysissocial media managementorganic growth strategiesstorytellingtrend analysiscalendar planningdata interpretation
Soft Skills
organizational skillsproject managementcommunicationcreativityadaptabilitycollaborationcommunity engagementbrand stewardshipaudience-first thinkingcultural relevance
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Communications