WM Partners, LP

Senior Manager, DTC, Digital Marketing

WM Partners, LP

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $120,000 - $135,000 per year

Job Level

Senior

About the role

  • **What You Will Do  **
  • Lead Generation Strategy:
  • - Develop and implement comprehensive lead generation and DTC growth campaigns across digital platforms (SEO, PPC, social media, email marketing).
  • - Optimize landing pages, funnels, and website structure to improve conversion rates and customer acquisition efficiency.
  • - Leverage marketing automation and CRM platforms (preferred experience with HubSpot) to streamline lead capture, nurturing, and management.
  • Campaign Management:
  • - Own and manage performance across multiple digital channels (SEO, PPC, paid social, email) to increase brand visibility, engagement, and loyalty.
  • - Create targeted campaigns to attract high-quality leads and customers using paid media (Google Ads, LinkedIn Ads), organic strategies (SEO), and content marketing.
  • - Continuously monitor and optimize campaigns to improve ROI, conversion rates, and customer lifetime value.
  • Cross-Functional Collaboration & Leadership:
  • - Partner closely with Sales to ensure seamless lead handoff and alignment between marketing efforts and revenue goals.
  • - Collaborate with cross-functional teams to deliver integrated, multi-channel campaigns.
  • - Provide guidance and mentorship to junior team members and external partners as needed.
  • Analytics, Reporting & Optimization:
  • - Analyze performance data to identify trends, insights, and optimization opportunities across lead generation and DTC initiatives.
  • - Track and report on key metrics including cost-per-lead (CPL), customer acquisition cost (CAC), conversion rates, and channel performance.
  • - Use data-driven insights to inform strategic decisions and budget allocation.
  • Content & SEO Strategy:
  • - Oversee development of high-impact content such as blog posts, case studies, webinars, and white papers to drive traffic and lead generation.
  • - Partner with content and creative teams to ensure content supports SEO, paid media, and conversion objectives.
  • - Leverage SEO best practices to improve organic visibility and demand capture.
  • Budget Management:
  • - Own and manage the digital marketing budget, prioritizing investment in high-performing channels to maximize ROI.
  • - Forecast spend and performance, making strategic trade-offs to support growth objectives.
  • -   Perform other duties as assigned

Requirements

  • **What We’re Looking For  **
  • - 6+ years of experience in B2B or B2C digital marketing (experience in both is preferred) with a focus on lead generation.
  • - Proven success in managing online lead generation campaigns using SEO, PPC, email marketing, social media, and content marketing.
  • - Experience in leading cross-functional teams and direct reports
  • - Analytical Skills: Ability to interpret data and metrics to refine strategies.
  • - Technical Proficiency: Expertise in CRM systems, marketing automation tools (preferably HubSpot), SEO platforms, and analytics software.
  • - Creativity: Innovative thinking for designing compelling campaigns.
  • - Project Management: Strong organizational skills for managing multiple campaigns simultaneously.
  • - Collaboration: Collaboration with creative teams, content creators, product marketing leaders, and external partners to execute marketing plans
  • - Communication: Excellent verbal and written communication skills for crafting persuasive messages.
Benefits
  • **PERKS & BENEFITS **
  • ARG offers a comprehensive benefit package which includes company-paid health benefits, disability and life insurance, generous paid time off, 401(k) match, parental leave, product discounts and more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lead generationdigital marketingSEOPPCemail marketingsocial media marketingcontent marketingcampaign managementdata analysisbudget management
Soft Skills
leadershipcollaborationcreativitycommunicationanalytical skillsproject managementorganizational skillsmentorship