WM Partners, LP

Product Marketing Manager, HCP Acquisition

WM Partners, LP

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $90,000 - $110,000 per year

About the role

  • Own and manage the full HCP acquisition and retention lifecycle, from targeting and onboarding to engagement, loyalty, and reactivation.
  • Develop and execute the HCP Business Development Playbook, including frameworks, messaging, and enablement tools to drive consistent outreach and conversion across sales and distributor teams.
  • Lead the Sampling Program, including segmentation, offer development, fulfillment coordination, and ROI analysis to encourage practitioner trial and product adoption.
  • Collaborate with distributors to align acquisition campaigns, sampling initiatives, and loyalty programs with shared revenue and engagement objectives.
  • Design and implement the HCP Loyalty Program (future phase), focused on tiered rewards, exclusive education, and retention strategies that enhance lifetime value.
  • Partner cross-functionally with Sales, Brand, and Digital teams to deliver a cohesive practitioner experience across email, events, and distributor channels.
  • Track, analyze, and optimize HCP funnel metrics, identifying opportunities to improve lead quality, conversion rates, and account retention through data-driven insights.

Requirements

  • 4–6 years of experience in B2B or HCP marketing, ideally within the supplements, wellness, or healthcare industries.
  • Proven success designing and managing acquisition, sampling, and loyalty programs.
  • Experience working with distributor or channel-based sales organizations.
  • Strong analytical and quantitative skills, with the ability to evaluate performance metrics, ROI, and program impact.
  • Proficiency with CRM platforms (e.g., HubSpot, Salesforce) and marketing automation systems.
  • Exceptional communication and storytelling abilities to translate insights into actionable strategies.
  • Adept at managing cross-functional initiatives, balancing strategic planning with hands-on execution.
Benefits
  • company-paid health benefits
  • disability and life insurance
  • generous paid time off
  • 401(k) match
  • parental leave
  • product discounts and more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingHCP marketingacquisition programssampling programsloyalty programsdata analysisROI analysisperformance metricsprogram impactstrategic planning
Soft Skills
analytical skillsquantitative skillscommunication skillsstorytelling abilitiescross-functional collaborationhands-on executionstrategic thinkingleadershiporganizational skillsrelationship management