Salary
💰 CA$2,500 - CA$3,500 per month
About the role
- Lead and oversee the strategic planning and execution of all paid media campaigns across Google, Meta, and other relevant platforms
- Manage and mentor a team of paid media specialists, ensuring campaigns meet client and business objectives
- Develop full-funnel ad strategies and budgets for multiple clients/accounts
- Present campaign strategies, reports, and performance results to stakeholders and clients
- Implement processes for performance tracking, campaign optimization, and reporting
- Stay ahead of platform trends and guide the team in testing and adopting new paid media tactics
Requirements
- 5+ years of experience in paid media, with at least 2 years in a managerial role
- Proven track record of leading successful Google Ads and Meta Ads campaigns
- Experience managing and mentoring a team in an agency environment
- Professional English fluency
- Deep understanding of performance metrics, conversion tracking, attribution, and reporting
- Strategic thinker with strong attention to detail and a results-driven mindset
- Bonus points: Experience with Bing Ads, LinkedIn Ads, or other platforms
- Bonus points: Google Analytics Certification or equivalent knowledge