Wisetack

Senior Product Marketing Manager

Wisetack

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $133,300 - $186,600 per year

Job Level

Senior

About the role

  • Own the messaging and positioning for major product areas. Make it clear, consistent, and easy for Sales, Partnerships, Account Management, and Marketing to use.
  • Partner with the broader marketing team to ensure our website, campaigns, and lifecycle messaging clearly communicate our value and stand out in the market.
  • Lead go-to-market strategy for new features, integrations, and programs. From early planning through launch and follow-through, you’re accountable for results.
  • Work closely with Product to deeply understand how our financing and payments actually work — from application to funding, payouts, refunds, and everything in between — and translate that into simple, compelling stories.
  • Bring the voice of the merchant and the consumer into the room. Use customer calls, feedback, win/loss insights, and market research to influence product direction and priorities.
  • Align teams around what matters most. Get Sales, Partnerships, Account Management, Product, CX, and Marketing on the same page before and after launches.
  • Build enablement that people actually use, especially for large businesses and platform partners. You’re comfortable creating pitch decks, FAQs, case studies, battlecards, landing pages, loom videos, live training content, one-pagers (but not the dreaded PDF!), and more.
  • Map the full customer journey and work with Growth on lifecycle and trigger-based campaigns that drive activation, repeat usage, and competitive wins.
  • Track what’s working (and what’s not). Look at acquisition, adoption, and revenue impact, then adjust.

Requirements

  • 5+ years in product marketing, ideally in fintech, payments, lending, or vertical SaaS.
  • You’ve owned positioning and go-to-market strategy for meaningful product areas, not just supported them.
  • You’re comfortable with technical products and can explain complex systems in a way that makes sense to non-experts.
  • You’ve worked cross-functionally and know how to influence without formal authority.
  • You’re confident presenting to leadership and can back up your recommendations with data and customer insight.
  • Strong writer and communicator. Clear beats clever.
  • High ownership mindset. You prioritize well and move things forward.
Benefits
  • Benefits
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggo-to-market strategycustomer journey mappingdata analysistechnical product explanationlifecycle messagingcampaign managementenablement content creationmarket researchcross-functional collaboration
Soft Skills
communicationinfluence without authoritypresentation skillsownership mindsetprioritizationstorytellingcustomer insight utilizationteam alignmentfeedback incorporationclear writing