Wisetack

Product Marketing

• Own the messaging and positioning for major product areas. Make it clear, consistent, and easy for Sales, Partnerships, Account Management, and Marketing to use.
• Partner with the broader marketing team to ensure our website, campaigns, and lifecycle messaging clearly communicate our value and stand out in the market.
• Lead go-to-market strategy for new features, integrations, and programs. From early planning through launch and follow-through, you’re accountable for results.
• Work closely with Product to deeply understand how our financing and payments actually work — from application to funding, payouts, refunds, and everything in between — and translate that into simple, compelling stories.
• Bring the voice of the merchant and the consumer into the room. Use customer calls, feedback, win/loss insights, and market research to influence product direction and priorities.
• Align teams around what matters most. Get Sales, Partnerships, Account Management, Product, CX, and Marketing on the same page before and after launches.
• Build enablement that people actually use, especially for large businesses and platform partners. You’re comfortable creating pitch decks, FAQs, case studies, battlecards, landing pages, loom videos, live training content, one-pagers (but not the dreaded PDF!), and more.
• Map the full customer journey and work with Growth on lifecycle and trigger-based campaigns that drive activation, repeat usage, and competitive wins.
• Track what’s working (and what’s not). Look at acquisition, adoption, and revenue impact, then adjust.

Senior Product Marketing Manager

Analyst

• Conduct in-depth portfolio and trend analysis to identify key performance drivers, emerging risks, and growth opportunities
• Develop insights and recommendations to optimize underwriting policies, credit decisioning, and fraud risk strategies
• Monitor and evaluate key credit metrics (e.g., approval rates, loss rates, delinquency trends, vintage performance) and communicate findings to stakeholders
• Partner with Analytics, Data Science, and Data Engineering to build scalable data models, automated reporting, and repeatable performance monitoring frameworks
• Support strategy testing and measurement efforts (e.g., champion/challenger experiments) to improve decision quality and customer outcomes
• Translate complex analyses into clear, concise narratives and recommendations for leadership and cross-functional partners
• Mentor team members on analytical best practices and help strengthen a data-driven culture across the organization

Senior Product Marketing Manager

Lead Credit Analyst