WisdomAI

Director of Demand Generation

WisdomAI

full-time

Posted on:

Location Type: Hybrid

Location: San Mateo • California • United States

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Salary

💰 $160,000 - $200,000 per year

Job Level

Lead

About the role

  • Own the end-to-end demand generation strategy and pipeline creation model
  • Build and execute integrated campaigns across channels including events, webinars, paid media, ABM, and content
  • Align marketing programs to revenue targets and sales priorities
  • Drive marketing-sourced and marketing-influenced pipeline
  • Partner closely with Sales to identify target accounts and design programs that create meaningful engagement
  • Build scalable demand programs that consistently generate qualified opportunities
  • Own the measurement framework for demand programs including attribution, funnel conversion, and pipeline impact
  • Be deeply analytical and continuously optimize campaigns based on performance
  • Turn insights into repeatable growth playbooks
  • Manage and optimize marketing automation and lead lifecycle processes (HubSpot)
  • Improve lead routing, scoring, nurture flows, and campaign tracking
  • Work closely with Sales on account targeting, pipeline generation, and campaign alignment
  • Partner with Product Marketing to translate positioning into demand programs
  • Collaborate with Design to create high-performing campaign assets

Requirements

  • 10+ years of experience in demand generation or growth marketing
  • Proven experience building pipeline programs at early-stage B2B SaaS companies
  • Strong growth marketing mindset — constantly testing, iterating, and optimizing
  • Deep focus on pipeline impact, conversion rates, and ROI
  • Highly analytical and data/measurement obsessed
  • Experience running integrated campaigns across multiple channels
  • Hands-on experience with HubSpot or similar marketing automation platforms
  • Strong collaborator with sales teams and cross-functional partners
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationpipeline creationcampaign executionattributionfunnel conversionlead scoringcampaign trackingmarketing automationgrowth marketingB2B SaaS
Soft Skills
analyticalcollaborationoptimizationcommunicationstrategic thinkingproblem-solvingcreativityadaptabilityleadershipcross-functional teamwork