Windsor Communities

Digital Marketing

• Serve as product owner for WindsorCommunities.com brand website: own development roadmap, oversee execution, manage product backlog, coordinate updates, publish production release notes, and maintain product documentation
• Serve as point of contact for reported website issues, remediate issues, update content, enlist external partners for bug fixes, and assist in sprint planning and JIRA management
• Guide demand generation strategy, implement and track lead gen campaigns across digital channels, analyze lead generation data for focus communities, and optimize targeting and conversion
• Collaborate with Operations and Sales to align marketing strategies with revenue and leasing objectives and manage lead generation budgets
• Manage Internet Listing Services (ILS) administration, including upgrades/downgrades, invoice oversight, contract administration, and optimizing ILS ads
• Develop and implement SEO & GEO content strategies, collaborate with agency resources for keyword-optimized content, and experiment with structured data and AI-friendly markup
• Act as digital agency liaison: facilitate campaign setup, maintenance, performance tracking, monitor budgets/timelines/deliverables, and seek optimization opportunities
• Partner with Consumer Product Manager and Strategic Operations to optimize MarTech products and platforms and support communities via support ticket completion
• Other responsibilities as assigned by business needs

Digital Marketing Manager

Manager

• Maintain quality and efficiency in maintenance operations within assigned group of properties, including budgeting, planning and scheduling, inspecting, technical assistance, reporting, purchasing
• Act as safety ambassador and promote safety culture; lead safety education meetings; monitor safe work practices and PPE; participate in emergency response and obtain OSHA 10
• Identify building defects, propose solutions and cost approximations
• Assist in creating scopes of work for CapEx, manage bidding, contribute to completion of CapEx projects
• Oversee implementation of routine and special projects by site teams
• Use Yardi or other PMS to create reports and analyze property performance metrics related to work order completion, turnover, and preventive maintenance
• Ensure building systems are maintained per industry standards and manufacturer requirements
• Inspect properties for curb appeal, cleaning, and general maintenance
• Provide technical assistance on maintenance items and support asset acquisition/disposition
• Manage violations and compliance with Local Laws (NYC)
• Work with Procurement team to optimize vendor relationships and ensure compliance with procurement policies
• Communicate portfolio status to stakeholders; describe technical conditions to non-technical members; liaise with contractors and design professionals
• Coach and mentor Service Managers; schedule associates and contractors; present best practices; support SVP of Engineering initiatives
• Participate in annual budget process, quarterly expense reviews, maintain accountability for property performance
• Local travel within market area and participate in emergency response teams as needed

Regional Maintenance Manager

Business Analyst

• The Business Analyst fulfills program administrative, planning, implementation, and optimization responsibilities impacting operations.
• Supports implementation of new property technologies, upgrades, and processes; may develop and deliver training solutions for systems and processes.
• Leverages autonomy, property level experience, systems knowledge, and creative skills to enhance the overall effectiveness of the program, with a focus on improving the end user experience.
• Embraces our company values of accountability, inclusiveness, energizing and courageousness.
• Provide support for operations-specific systems applications and products.
• Act as a liaison between end users/property teams and program teams.
• Assist with collection of property-specific details and complete data entry as required for implementations.
• Assist with implementation verification, testing, and documentation of new processes, programs, services, and technologies.
• Maintain and monitor end user communication channels regularly.
• Seek and share solutions that will empower end users to solve issues through weekly updates.
• Coordination of property requests and questions to ensure they are routed to the correct team for resolution.
• Identify and escalate support issues within vendor support hierarchy or within business team as necessary.
• Participate in the onboarding of operations programs with new property acquisitions.
• Communicate to business stakeholders' new product features and changes.
• Review, Analyze and evaluate user needs to assist with program and process solutions that support overall business strategies.
• Perform regular analysis of identified KPIs to ensure data integrity.
• Identify inefficiencies as well as opportunities for improvement as they relate to program processes and workflows.
• Assist with resolution of end user difficulties and determine the technical and operational feasibility of the solutions.
• Contribute to the development of training solutions based on end user feedback.
• Assist L&D with producing program related training materials as needed and at times assist with leading training on program topics on an as needed basis.
• Travel (20%) may be required for support and training of all residential sites and regional staff.

Marketing

• Lead and expand key MarTech programs by proactively identifying opportunities for innovation, deepening vendor partnerships, driving product enhancements, resolving issues efficiently, and delivering actionable insights through robust monitoring and reporting frameworks.
• Own the end-to-end execution of strategic pilots and high-impact projects, aligning initiatives with company and departmental goals, ensuring timely delivery, stakeholder alignment, and measurable outcomes.
• Oversee the Marketing Support ticketing system with full accountability for team performance, operational efficiency, data-driven reporting, and trend analysis to inform continuous improvement and resource planning.
• Design and implement comprehensive marketing performance assessments to evaluate property-level effectiveness, uncover growth opportunities, and drive strategic recommendations for optimization.
• Lead turnaround strategies for underperforming properties by conducting in-depth performance diagnostics, identifying root causes, and deploying targeted marketing solutions to drive demand and meet operational benchmarks.
• Develop and maintain strategic marketing playbooks that codify best practices, SOPs, and scalable frameworks to ensure consistency, efficiency, and excellence across all marketing initiatives.
• Create and manage marketing audit tools for site-level and regional teams, enabling proactive compliance checks and continuous improvement in marketing execution.
• Leverage PowerBI to deliver advanced marketing analytics, transforming complex data into clear, actionable insights that inform strategic decisions and performance optimization.
• Serve as the Social and Reputation Management lead, driving strategy execution, acting as the primary liaison for regional/site teams, and managing relationships with third-party vendors to ensure brand consistency and engagement.
• Lead the implementation and performance tracking of national marketing campaigns, identifying trends, optimizing tactics, and ensuring alignment with broader business objectives.
• Collaborate with Learning & Development to design and deliver impactful training programs that empower teams with the knowledge and tools needed to execute marketing strategies effectively.
• Act as a strategic liaison between Operations and Marketing, ensuring alignment of tools, strategies, and initiatives with evolving business needs and company objectives.
• Partner with Lead Generation and Revenue Management teams to analyze performance drivers, recommend strategic adjustments, and execute integrated marketing and promotional campaigns with measurable ROI.
• Collaborate with Digital Marketing and Web Development teams to identify and implement new website features and enhancements that improve user experience and conversion rates.
• Own the QA process for property onboarding, ensuring unique selling propositions (USPs) are clearly defined, digital assets are optimized, and content is aligned with brand standards.
• Partner with Internet Listing Services (ILSs) to stay updated on product offerings and best practices in order to optimize listings to enhance community visibility and drive qualified traffic.
• Represent the marketing function as a guest speaker and resource creator for operational role sponsor calls, delivering tailored content that supports role-specific success.
• Lead 30/60/90-day onboarding check-ins for new communities, ensuring seamless integration, addressing support needs, and driving early-stage performance.
• Travel as required to support strategic initiatives, team development, and property-level execution.

Marketing Manager

Operations

• Provide essential daily support to key business operations and platforms.
• Collaborate closely with all Operations roles and departments to ensure processes and systems are running smoothly and efficiently.
• Assist with updates and enhancements to operational systems and processes, implementing configuration adjustments, assisting with workflow management, and maintaining documentation and training materials.
• Troubleshoot issues, identify causes, and execute appropriate solutions with understanding of downstream impact.
• Perform administrative tasks to promote seamless operation and excellent service.
• Support project and program implementations and manage small to medium complex changes.
• Provide Tier I/II Help Desk support and escalate advanced issues.
• Participate in onboarding of new property acquisitions to company systems.
• Record and analyze functional incidents, conduct root cause analysis, and advise on solutions.
• Work with vendor support to monitor Tier I outsourced requests and ensure timely resolution.
• Assist program and project teams during implementation by handling go-live tasks and updating job aids, policies, procedures, and internal documentation.
• Maintain confidentiality and contribute to documentation of policies, procedures, Job Aids, and User Guides.
• Attend educational workshops and contribute to team efforts.
• Serve as Subject Matter Expert or Product Owner for an individual process or small to medium-sized product.
• Potential to cover other time zones and lead meetings as needed.
• Travel to properties for interviews or demonstrations and participate in regional activities.

Operations Support Associate

• AVP responsible for driving operational excellence and executing strategic initiatives for Windsor Communities.
• Blend strategy with execution to optimize systems, streamline support, and enable front-line teams to achieve efficiency.
• Lead program management: define, execute, and guide adoption of processes and program management practices.
• Develop strong working relationships across Windsor Operations, GID IT, and peers to drive continuous improvement.
• Participate in RFPs/RFIs, vendor relationships, and explore/implement innovative technologies.
• Maintain configuration of systems/modules such as Yardi and Funnel.
• Lead and manage the Operational Support Team, develop training protocols, SOPs, and service-level standards.
• Implement process automation and outsourcing opportunities to reduce manual tasks.
• Monitor program performance and KPIs; provide SME support to business unit leaders.

Digital Marketing Manager

Regional Maintenance Manager

Business Analyst

Marketing Manager

Operations Support Associate

AVP, Strategic Operations