Windquest Group

Marketing

• Build, manage, and optimize complex HubSpot workflows that guide prospects through the acquisition lifecycle.
• Create robust reporting within HubSpot on full member acquisition lifecycle
• Create and manage the lead scoring pipeline and stage progression logic from Lead to SQL
• Write persuasive, conversion focused copy for all automated and campaign-based email and SMS communications.
• Design and build emails directly in HubSpot using modules, templates, or custom layouts.
• Ensure all automated content matches brand voice and direct response best practices.
• Build and maintain a HubSpot lead scoring system based on engagement, behavior, demographics, and buying intent.
• Automate the progression of leads to MQL and SQL status based on defined criteria.
• Create and maintain dynamic lists and smart segments based on behavior, lifecycle stage, and acquisition source.
• Implement automated retargeting through email and SMS for nonmembers to keep prospects engaged throughout the acquisition journey.
• Build dashboards and reports for new lead flow, lead scoring and progression, nurture engagement, workflow performance, and MQL to SQL conversion.
• Partner with the funnel optimization team to ensure automation complements the page and offers performance.

Marketing Automation Specialist, Member Acquisition