You develop demand and go-to-market approaches for our Competence Centers and ensure our services are visible to the right target audiences.
You build a qualified lead pipeline and continuously develop digital and hybrid marketing initiatives.
You structure and prioritize marketing activities with a focus on lead volume, conversion, and pipeline contribution.
You analyze the marketing funnel along the customer journey and optimize conversion paths based on data.
You design and test growth experiments—for example targeting, messaging, landing pages, or campaign structures.
Together with content and campaign marketing, you design demand formats such as webinars, online events, or themed event series.
You analyze marketing KPIs, build growth reporting, and continuously develop existing demand channels and new lead sources.

Requirements

At least 3–5 years of experience in B2B marketing, preferably in a technology-focused or consulting-related environment.
Experience building and optimizing lead funnels as well as demand or growth marketing initiatives.
A strong understanding of data-driven marketing and performance-oriented campaigns.
Analytical thinking and confident handling of marketing KPIs and reporting.
A structured, independent working style and a proactive mindset.
Experience with marketing automation or CRM tools (e.g., HubSpot) is a plus.
Strong communication skills and enjoyment of collaborating with sales, business units, and the marketing team.

Benefits

Flexible remote work options
Regular team meetups and employee events
Attractive compensation package
Flexible working hours
Up to 40 days of vacation
Annual training budget of over €2,000
Short decision-making paths within the company, fair treatment, and a great working atmosphere
Health promotion (company bike schemes, fitness benefits, etc.)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B marketinglead funnel optimizationdemand marketinggrowth marketingdata-driven marketingperformance-oriented campaignsmarketing KPIsgrowth reportingdigital marketinghybrid marketing

Soft Skills

analytical thinkingstructured working styleindependent working styleproactive mindsetstrong communication skillscollaboration